Unlike past where companies can decide whether to prefer or not to prefer digital marketing, things have changed a lot and digital marketing has become a prerequisite for many. Gone are the days when only business and technology savvy users used to interact with customers on social media. Now almost all of the companies have a social media account to take their brand popularity to the next level because of its global reach. Having a strong online presence has become a need of the hour for most businesses.
In this article, we will take a close look in to the major factors that prove the need of digital marketing for your company.
Internet has become a product research tool for customers
Most of the customers nowadays rely on internet in researching the products or services offered by brands. Customers do the research in internet mostly for areas that are located nearby. These customers most likely compare your products with other competitors when it comes to understanding the price, affordability, discounts and reviews which provides an insight regarding the quality they can expect from certain products or services. Usually prospective customers do Google searches, browse your desktop website and even visit your social media pages for understanding more about your products or services being offered. If your website or social media page is not up to user expectations, then you are likely to lose to your competitors. Studies have suggested almost 97% of consumers to be researching the internet for product comparisons.
First Page in Google Search Results Matters a Lot
It is very necessary to remember that most of the customers, almost 94% as per the reports rely on the Google Search Results displayed on the first page for the search keywords entered and are less likely to move to the second page. This means, search engine web page rankings has become extremely important than ever before and if you do not make it to the first 10 results, then it can adversely affect your business.
Blogging for improving web traffic
If you are finding it difficult to rank in the search engines, then content marketing has become a new way of improving your website popularity. All you have to do is to create high-quality unique content related to your brand products or services by getting in a content writer who can write articles and blog posts interestingly. The blogs should be informative and entertaining by providing real value for readers of your blog posts. Reports suggest almost 55% of web traffic increase can be expected for your brands by blogging.
The Majority Of Internet Users Are Active In Social Media
The latest digital marketing stats suggest almost 80% of internet users use social media. An increasing number of users irrespective of age are using at least one of the social media websites. For brands, it is very important to have a strong online presence in both Google search engine and social media since prospective customers are likely to check for a social media page for your business even though they find your products or services impressive on the web.
Competitors Are Doing It
Still, thinking of why to use digital marketing? Well, you should! Why? Because your competitors are already leveraging the potential benefits of this win-win marketing methodology.
Many of your market contenders have established their brand presence via their social media profiles. They are up to PPC and affiliate marketing as well.
Do you want to leap ahead of your competitors? Then you have to do more than what they are doing. So, if you are still overlooking digital marketing, you might stay back in the competition.
When you invest in digital marketing, you might divert your competitor’s traffic to your site. At the same time, your competitor will notice you and place you on their contender list.
Contend With Big Corporations And Win
What is the most challenging aspect of running a business? Competition! When your competitors are big names, it makes things difficult for you. They have earned their brand reputation, so people get attracted to them.
So, in this scenario, digital marketing presents you with an opportunity to combat your biggest business brands.
When you have the ways like SEO, PPC to make your business reach the right audience, then do it as those brands did before.
Remember that Google does not differentiate between a large corporation and a startup or an individual company for ranking aspects. Just nail your SEO, and it helps you jump ahead in organic rankings. No amount of money can buy these organic rankings.
Well, the same rule applies for PPC bids and rankings, as your ad-relevancy matters the most.
The rule of thumb is to create relevant content optimized with the right set of keywords that helps you override your competitors.
Hence, digital marketing is a golden opportunity to compete, earn leads and lift your trophies against big companies.
Optimal Way To Reach Right Leads
Digital marketing is the direct marketing of your products or services to the interested audience.
With traditional marketing, you cannot have high hopes of your business getting noticed by the prospects. But with digital marketing, you reach out to people where they are more likely to spend their time.
When you have direct online interaction with people, you can get to know their pain points and what are the solutions they are looking for in real-time.
You can deploy this information for marketing your products or services that meet their needs. So, putting away the guesswork and adhering to digital marketing is essential to survive and thrive in the business world.
You can use criteria like location, age, gender, audience interests to make your digital marketing campaigns reach the target audience. It ensures that your marketing efforts earn better conversions and revenues for your business.
Cost-effective Marketing Methodology Than Traditional Form
Not all businesses have that surplus financial resources for traditional marketing. Many works on limited budgets and so look for better options. So, in this case, digital marketing provides them with budget-friendly marketing opportunities.
When you can set budgets and make the refined content reach the target audience, it serves as the best time and money saver for you.
Just look for the social media platform that suits your niche and choose it. Do not fall for trends or virality of any media at the given moment. When Instagram is optimal for your business, then go for it.
Measurable ROIs
The SEO metrics like impressions, shares, clicks, views, and customer engagement rates on a page make digital marketing ROIs measurable. With traditional marketing, it is not possible.
These key metrics help online marketers to view real-time results that are not possible in print media newspaper ads. So, with digital marketing, it is possible to measure any ROI in terms of marketing efforts.
Let us see a few examples for a better understanding.
Web Traffic
Digital analytics software helps you track:
- The number of visitors to your page
- Device sources
- Geographical details, and much more.
With this kind of insightful information, you can channelize your spendings on the right platforms.
For instance, the PPC click-through rate is not as expected, make a budget plan for a test run to see the success rates before investing more.
Moreover, with offline marketing, it is not possible to identify the people’s perception of your brand before purchase. But with digital marketing, you can measure the entire users’ journey towards the bottom of the marketing funnel.
This information can help you identify the pattern of people’s behavior to make an informed decision in the future.
Lead Generation
Consider a situation where you created a flyer for your product and made all the efforts to reach it through traditional means. Here, you cannot know how many read your content and how many put it into the bin.
It cannot happen with digital brochures on your website. Right? In this case, you can measure how many read your pages and how many downloaded them.
These are some insights into the significance of digital marketing for your business.
Check out our next section that outlines a few digital marketing strategies you can implement for your business.
Top 9 Digital Marketing Strategies
1. Content Marketing
As the name suggests, content marketing indicates the process of creating and promoting quality content to boost traffic, brand awareness, lead generation.
Some content marketing tools are:
- Blogs
- Whitepapers and eBooks
- Infographics
2. SEO
In simple words, SEO is a marketing technique that earns higher organic rankings for websites and blogs.
Few SEO approaches that yield qualified traffic and leads to your website are:
- Off-page SEO
- On-page SEO
- Technical SEO
3. Social Media Marketing (SMM)
The act of promoting your business on various social media platforms like Facebook, Pinterest, Instagram, WhatsApp, and Twitter is SMM.
4. Affiliate Marketing
When you promote third-party content on your blog or site and receive a commission for every lead, you name it affiliate marketing.
A few instances of Affiliate marketing are:
- YouTube content creators promoting any fashion or cosmetic brands during their video run-time
- Providing backlinks to a third-party affiliate in your blog
5. Inbound Marketing
It attracts, engages, and excites customers throughout their purchase journey.
Some effective inbound marketing methods include
- Video marketing
- Blogging
- Email contact list
6. Email Marketing
You can deploy this strategy to communicate and inform the audience about your events, discounts, special offers that your business has to offer them.
A few effective forms of email marketing methodologies include
- Welcome emails for customers
- Offering special discounts for loyal customers
- Newsletter subscription for blogs, whitepapers, or PDF content
7. PPC
When you pay your publisher for every ad click, it is PPC.
A digital marketing ROI statistics you might like:
Many companies spend 1$ on Google Ads and generate $2 in earnings.
Some instances for PPC are:
- Facebook Paid Ads
- LinkedIn Sponsored Messages
- Paid Ads on Twitter
8. Marketing Automation
When you automate your entire manual marketing operations, it is marketing automation.
The best examples of this domain are:
- Social media post scheduling
- Campaign tracking and reporting
- Email newsletters
9. Online PR
The process of doing traditional PR in the online zone with digital blogs, website content, the publication is Online PR.
Conclusion
Whether you are looking for a brand launch, brand relaunch, increasing sales, or trying to establish yourself as a thought leader digital marketing is the answer to all your marketing needs. One cannot deny the wide reach, quality audience, ease, and flexibility in campaign management it provides.
However, what matters is who is handling the task for you? Thereby, it is vital that you work with a professional, experienced and multi-dimensional digital marketing company that has the infrastructure and attitude to deliver what you aspire for!
Content Index
- Stats Show Web Design and Digital Marketing Work Hand in Hand.
- How Good Web Design Boosts Digital Marketing: Examples
- Internet Marketing Web Design Elements you can’t Ignore!
- ROI Interest: How much should you Spend on Web Design and Digital Marketing?
- The Potential of AI in web design and digital marketing
- Frequently Asked Questions
- The Final Word on Internet Marketing Web Design
Email, social media, PPC, SEO, content, paid ads—what could be missing from this list of best digital marketing strategies for a solid ROI?
Have you considered web design?
Yes, web design can be a game-changing tool in your digital marketing toolkit, whether or not you previously considered it one. Think about it–your website serves as your primary point of contact for your online presence. It becomes even more crucial if you have an eCommerce website to boost online transactions. A website can boost online traffic and conversions, much like how a brick-and-mortar storefront is designed to maximize footfall and sales.
But how can digital marketing and web designing be combined to achieve the best ROI?
Has an integrated web design digital marketing strategy ever worked for brands before?
How can web design and marketing fuse to lower costs?
If you’ve been scratching your head over the questions listed above, you’re in luck since we have answered them all in this blog. Plus, there are several web design basics that we’ve uncovered from a digital marketing perspective so that you, as a digital marketer, can harness them together for improved revenues. Are you as excited as we are to discuss web design for digital marketing? Keep reading!
Stats Show Web Design and Digital Marketing Work Hand in Hand.
Interested in how fantastic web design can influence your digital marketing growth strategies? Check out the following stats to understand how web design for digital marketing has worked for people so far:
Now that you’re convinced that website design and digital marketing work best together, you can leverage the latest and most advanced digital marketing tools to benefit your business. Therefore, combine the best digital marketing channels, such as SEO, content creation, social media, email, and mobile optimization, with the most effective web design UX & UI principles. Design your combined strategies catered to your target audience and their geographical location, and you’ll become as invincible as ever! Let’s see how you can get started.
Unlock Winning ROI with Web Design & Digital Marketing
- Enhanced User Experience
- Improved SEO Performance
- Higher Conversion Rates
How Good Web Design Boosts Digital Marketing: Examples
Traditional marketing methods involving print, broadcast, cold calling, and other forms of advertising lacked one crucial component that today’s marketers can leverage: the Internet. Indeed, the reach and returns the online digital marketing space can provide are unparalleled by any other traditional marketing trick of the past. Are you curious about how modern websites can benefit from digital marketing? Check out this list:
1. Solid branding: The internet provides ample opportunities for brand recognition and reinforcement compared to traditional brand-building methods. Today’s graphic designers develop skills and experience online to create brand images, logos, taglines, and other visual elements tailored to businesses and netizens in record turnaround times. Add social media and email to the mix, and you will get a dedicated customer base delighted to engage with your offerings with unwavering loyalty.
For example, check out Headspace’s branding on its website. They have incorporated a contrasting color palette and other catchy visual themes associated with different moods and temperaments, as should have been the case for a mental health recovery app. The design is visually soothing and pleasant–perhaps a contrivance to help anxious visitors relax.
2. Omnichannel marketing: Your website should have consistent messaging across different platforms to ensure a seamless buyer's journey since it also acts as a landing page for a user after interacting with your post. For instance, short video formats work well on TikTok and Instagram, while text-rich posts are more suitable for mature audiences operating Facebook, LinkedIn, and email. This is similar to multi-channel traditional marketing efforts involving billboards, posters, signs, broadcast ads, fliers, and banners, minus the cohesive interaction.
Take, for instance, the Starbucks mobile app for iPhone and Android, which provides a stellar omnichannel strategy. The app rewards customers with a free rewards card that they can use post-purchase. However, the omnichannel strategy comes into play when customers can check the card’s status and reload it on the app, the website, in-store, or smartphones. Thus, with this omnichannel loyalty program, customers’ rewards are updated in real-time across all channels, so they are constantly in the loop for their next purchase.
3. Improved User Experience: A good website with aesthetic appeal and seamless navigation boosts visitors' confidence, leading to user retention and promotion. Even better websites convert user attention into a purchase and post-purchase action. Avoid hard-to-read font, bulky pages, slow navigation, poor color contrasts, and cybersecurity challenges to win your buyers’ trust and take your online presence to the next level.
To get started, you can take Perfy’s example for user experience. The bright color palette of the website demonstrates fun and ease, consistent with the brand’s vibe. Plus, the product descriptions, benefits, and seamless UI add to its flavorful offerings for those looking for an alternative to sugary sodas.
4. Leveraged SEO: Paid ranking efforts differ from sustainably grown organic traffic your target audience can learn to trust. When you use appropriate vocabulary, including keywords and phrases that your target audience uses on search engines, you can attract dedicated customers who’d be delighted to interact with your business. After all, if your business website is of no service to your buyers, how can it be of any service to you?
Responsive design is a crucial ranking factor, with nearly three-fourths of the global population accessing the internet through smartphones. Therefore, having a website isn’t simply enough. You can do your online presence a big favor by having a mobile-optimized website that will expose your brand to a broader audience. Take, for example, the brand “The Sill” ranking on Google’s first page for keywords such as “plants,” “house plants,” and “where to buy house plants.” Undoubtedly, their responsive mobile-optimized website empowered them to dominate Google's rankings.
Internet Marketing Web Design Elements you can’t Ignore!
Did you know you can enhance your exceptional digital marketing skills with web design knowledge to gain an edge over your market peers? If you want your website to become a money-pumping powerhouse, you need more than pure digital marketing tactics. Check out some unavoidable web design elements you must incorporate into your website:
1. Unparalleled UI & UX
Treat your online visitors with a seamless UX experience that leaves them returning for more. Or, if not that, consider your online reputation that a tacky UX can lend to your brand image. Do you see the difference a seamless UX can make to your website design and digital marketing efforts? Screwtight the following elements for a seamless experience:
- Fast loading speed
- All broken links were removed
- Responsive web design
- Mobile-first design11
2. Superior SEO
SEO web design incorporates certain best practices and elements into your website so that it ranks among the top results for a Google search query. As a digital marketer, you might know only too well how crucial it is to rank on Google’s first page to attract eyeballs, leads, and revenues. Sure, you may use certain tactics embedded into the code to help your website rank higher, but are you sure you can forgo the following web design elements to boost SEO-friendliness?
- Mobile-friendliness
- Website speed
- Sitemaps
- Readability
- Image file names
- Alt tags
- Website navigation
- URL structure
- Metadata
- Indexable content
Here are some on-page SEO tips you can implement
All the above factors help your website’s UI be as pleasant for the user as possible, reducing bounce rate and enhancing trust. And what could be more important than gaining credibility in the digital space as an authentic source of information?
3. Conversion Rate Optimization
The design of websites impacts conversion. If the sites are designed better, they perform better. A website’s appearance speaks volumes about its credibility, which is linked to its trustworthiness. For this reason, trustworthiness and simplicity need to be keenly observed. Preserve the simplicity of the design but ensure its impeccable functionality. While striking a balance between the two may not be easy, making a simple design won’t interest users and will lose customers.
Let’s understand better with an example:
Employing a marketing funnel that works best for your business can help you structure your website for the best conversions. Use an appropriate color palette, compelling copy with an actionable call to action, and attractive images. Contact JanBask for some tips and best practices that you can refer to to improve your conversion rate!
4. Core Web Vitals
Did you know that besides incorporating traditional SEO tactics to improve your website’s authority and relevance, you must also optimize it for Core Web Vitals (CWV)? CWV are metrics that objectify a user’s experience with your website. Simply click the “Engagements” section of your Google Console, and you should be able to access your website’s CWV metrics.
Once you know what metrics your website lacks, you can easily optimize it to fulfill them. Faster loading speeds and responsive design help draw more viewers while enhancing audience engagement and maintenance. Concentrating on Core Web Vitals, marketers could ensure that their online items not merely meet but also go beyond users’ outlooks, which helps build a better image and boost commercial expansion via enhanced natural search listings and increased customer inflow.
5. Branding
Somehow, it is always easy to find a good website. Users may not necessarily be aware to explain its technicalities or weak points. Instead, they simply base their judgment on how they feel about your web design. If anything displeases them about your site, it will ruin your brand identity development chances. This is precisely what happens when people perceive sites as reliable sources that provide helpful information in online branding campaigns, thus needing them to have good feelings towards them upon visiting such locations at any given time. Visitors to your site are always like that right from when they come:
6. Monitoring & Analytics
It is impossible to stumble upon a site where all the requirements of its owner are implemented strictly as they wish. Such sites cannot exist in real time because they should continually change in response to users’ actions. This is why their creation takes much time and effort. Your website should be organized in such a way that it allows effective data collection. Websites developed based on this idea can employ the capacities of Google Analytics to save important data.
ROI Interest: How much should you Spend on Web Design and Digital Marketing?
Digital marketing empowers you to showcase your products or services to interested audiences. Thus, people who want to sell some items can easily reach their target audience using the internet. Let us say you are selling furniture in the mid-range pricing category. Therefore, this is aimed at young people just starting family life, perhaps out of necessity. On the other hand, luxury shops must appeal to individuals over 40 and those with little money.
This is where they differ when comparing digital marketing expenses to web design. You must adequately support your actions to achieve closer to the best results you would have had. Here are a few critical aspects of digital marketing and their cost breakdowns:
The Potential of AI in web design and digital marketing
AI has taken the world by storm, and it's only a matter of time before web designers and digital marketers embrace it fully in their processes. However, early reports suggest that AI has already begun reaping the rewards for some marketers and designers in different applications outlined in the adjoining infographics.
So if you want quicker results in less time, incorporating AI into your web design and digital marketing strategy can be a smart decision.
Frequently Asked Questions
1.What is web design and digital marketing?
Creating and placing visual elements, composition, and website functionality improve the site visitors’ experience and accomplishment of particular objectives. On the other hand, digital marketing is the promotion of products or services through online platforms like social media, email, search engines, and websites aimed at attracting and holding the attention of potential customers and raising conversion rates and brand recognition.
2.Should I learn web design or digital marketing?
Whether to learn web design or digital marketing depends on an individual’s interests, career goals, and the demand for such skills in their locality. For instance, web design may be the right choice for someone interested in creating visually appealing websites with beautiful graphics. On the other hand, if someone is passionate about data analytics, customer engagement strategies, and various forms of online advertising, then digital marketing would suit them best.
3.Can a web developer be a digital marketer?
While there is an opportunity to blend web developers and digital marketers, most have separated their focus. A web developer deals mainly with how products are designed for interactivity, like websites that are easy to navigate. In contrast, a digital marketer directs his attention to how that site can market itself by attracting traffic from all internet conduits.
4.Is web development important for digital marketing?
The primary objective of web development is to ensure websites are operational, user-friendly, and SEO-friendly. This becomes a cornerstone for all other digital marketing initiatives. If sites need to be designed better to increase visibility or keep readers engaged, it affects how effectively conversions occur in online marketing.
5.Which is easier, digital marketing or web development?
Subjective comparisons of the difficulty of digital marketing and website development depend on individual aptitude and interests. Digital marketing combines creativity, data analysis, and strategic thinking, while web development requires coding language proficiency, problem-solving skills, and design principles. These areas are unique in terms of the challenges and growth opportunities they present for learners.
6.Who earns more, web developer or digital marketing?
There is potential to earn higher salaries based on experience, geographic location, kind of venture, and exact responsibilities in web development and digital marketing. In most cases, both professions have attractive compensation packages. Technical roles pay web developers more; conversely, digital marketers are paid better than managers or specialists, depending on market demand and their skills.
The Final Word on Internet Marketing Web Design
You must be creative enough to devise innovative digital marketing solutions to gain an upper hand over your competitors. Implementing off-the-shelf template strategies will only bring you lukewarm results while burning your money into ashes. Thus, you must act bright right from the start and integrate digital marketing into your web design process instead of working on both in silos for double the work and half the revenue. Let your UI/UX designers and marketers collaborate to create an online presence more significant than the sum of its parts.
We have outlined the best practices for a novel website design in the digital marketing process as comprehensively as possible. However, if you are still confused about how to proceed, don’t worry—we have you covered! Our expert designers at JanBask Digital Design have trained themselves through experience to design websites for maximum engagement and conversions. If you agree that work experience is the best master instead of a rote-learned bookish tutorial, we encourage you to contact us immediately! We’ll provide custom plans and pricing suited to your requirements, regardless of scale and maturity.
Interested in our Digital Marketing Services
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