Build for Success: 27 Exemplary eCommerce Website Design Examples

Skullcandy

Key takeaways

• A classic receptive web design that uses motion to communicate their core value: they are into making handmade globes.
• Content is quite catchy with smartly created product descriptions.
• They’ve gone for navy blue font on the white background and it looks very inviting.

Zoffoli

Key takeaways

• A classic receptive web design that uses motion to communicate their core value: they are into making handmade globes.
• Content is quite catchy with smartly created product descriptions.
• They’ve gone for navy blue font on the white background and it looks very inviting.

Apple

Key takeaways

• Minimal design makes it aesthetically pleasing to navigate through the website and hooks your attention.
• Optimizing the white space and plain background, distractions are zero as you go from one product to the next.
• Plus points to how its product pages appear like a landing page with social proof, key features, USP of the product.

Mulberry

Key takeaways

• A strikingly beautiful website design that uses less content but has its brand messaging game on-point.
• A high-end brand with high-end product visuals that allows you to zoom in and check the item more closely in astonishingly high quality pictures.
• Plus point to how they have used the videos to display their products and a hovering effect to click and buy the product

Amazon

Key takeaways

• Amazon uses neither beautiful web designs nor its web design is too simple but it's very informative in nature that creates cognitive ease.
• The amplified use of personalization in its web design makes it look like you're going shopping with a friend with so many on-point and relevant recommendations.
• Simple use of black text on the white background with user-engaging web copies.

Burrow

Key takeaways:

• The images are brilliantly put up together against a white background.
• Catchy and engaging content
• Easy and intuitive menu and navigation

Thing Industries

Key takeaways:

• Best-selling and quirky products do the talking
• The rest of the website is stripped down to simple black text on white background
• Simplistic web design lets you focus on the excellent product description mixed with gorgeous shots of the products

Bold & Noble

Key takeaways:

• Receptive web designs make it easier to scroll through the products right on the landing page.
• Their grey text on white background gives a very soothing pleasure to the eyes.
• Plus point how smartly they’ve used customer reviews on the homepage without making it on the face of a user’s experience.

Rebecca Atwood

Key takeaways

• Adaptive and responsive website design.
• Engaging and compelling web copies that are quite conversational in nature.
• Plus point to how well they offer a click to buy option right on every product on display, allowing you to immediately be transported to the product page.

Bliss

Key takeaways

• They've upped the targeting buyer persona game with using three dominant colors — Millennial pink, baby blue, and Gen Z yellow.
• Micro Copies that projects the brand as a funky and friendly brand.
• A totally talking to friend vibe with wording of button copy, section titles, and form descriptions

UDX

Key takeaways

• Just like how the brand deals with sturdy bikes, its ecommerce design has used motion.
• Every part of the block content has some dynamic effect whether it's horizontally shifting text, or bike frames popping into the foreground.
• The  product photography is not only displaying the  toughness of these bikes but the high-res photo also shows the sophistication in being equipped with electric motors.

Starbucks

Key takeaways

• The website shows simple and yet colourful typography with deliciously beautiful product images.
• Plus point to the witty, funny and expressive copies & product descriptions.
• Aesthetically pleasing use of its signature green colour which is then accented by other greens, black and white, along with seasonal accent colors throughout the web design & copies.

Go for adaptive and responsive design

Both are important elements of a great web design but you should go for responsive website design rather than adaptive while building your eCommerce website. Adaptive designs allow your site to move using fixed multiple layouts, while responsive web designs however do it dynamically to fit the screens or devices of the targeted user.

Ensure right structuring of blocks

You shouldn’t try to fit everything at once on your website. You have to be very particular in what your visitors are looking for in your website, what you want to show to them and what you are really showing them. Arrangement of content is the key to increase results from marketing efforts.

Must be integrated with social media

Social selling is a new trend in the online market via social media platforms considering there are 4.20 billion social media users around the world at the start of 2021. Simply integrate your e-commerce site with channels like Instagram, Facebook or Pinterest to capture more sales from mobile app users. Allowing users to complete their purchase immediately if they like your product, rather than having them visit a separate web page to check out.

Streamline the checkout process

Brands lose 23% of customers when they ask them to proceed through additional steps during the checkout process. Accept guest checkout and avoid asking customers for additional personal information as it leads to friction in the process and can discourage them from completing their purchase. Make sure customers have a streamlined and smooth checkout to complete the transaction.

Make it easy to get back to the home page

Lots of users enter websites through an interior page and bypass the homepage entirely. Easy access to the homepage is a must since it provides a new starting point for those who are on the wrong page or want to explore other parts of the site. So make sure, users can go back to the homepage without having to go through other unwanted pages, because they become frustrated when they can’t access it quickly and might leave your site without completing the purchase.

Deliver an omnichannel shopping experience

Sometimes users want to continue browsing on another device or find a discount code and place items in their shopping cart while using their PC at work but wish to complete the checkout process on their smartphone or tablet when they get home. Support these customer journeys by enabling users to share items on social networks, or by letting users email themselves links from directly within the site.

Add Compelling calls to action

On a mobile device, your e-commerce site is competing with many distractions: other apps, texts, games, and phone calls can all divert a user’s attention from completing a purchase. So, keep calls to action (CTAs) short and sweet without it hindering your user’s buying experience.