9 Ways of Building Great Web Designs to Boost Website Traffic & Sales

1. Website Design that Functions on all Devices

As per a survey, 57% of internet users will not recommend your business if your website is not mobile-responsive. This fact is not surprising as the number of smartphone users in the world was 6.56 billion as per Statista in 2021. This number expects to surge further and reach 7.51 billion in 2026. Hence, it is imperative that your website performs well on both desktop and mobile devices!

If your website is responsive enough, it adapts automatically to various devices. As a result, your audience will like spending more time on your website. This will reduce the bounce rate and increase the chances of conversion. A responsive website is what makes a website great.

• Responsive websites come with responsive breakpoints at which your website’s design and all the content adapt in a way to offer the best UX on various mobile devices.
•  If your website traffic visits your website on mobile devices, a responsive web design will get your site to adapt to the smaller screen size. 
• Your users will be able to access and experience all your website elements within a compact frame on a smaller screen without bouncing.
• The end result of having a responsive website design is a positive impression about your brand due to increased usability of your website which leads to better chances of conversions. 

So, responsive web design is the hallmark of a great web design. You can check out 12 effective principles of webs design to create a responsive website for enhanced website traffic and sales. 

Else, you can also get some professional help through expert web design services implementing the best web design practices for good sales conversions!

2. Being Minimalistic is a Hallmark of Great Web Design!

Do I need a website that is minimalistic? This is a question that comes to every entrepreneur's mind these days before planning a new website or revamping an existing one. 

Well, the hallmark of great web design is minimal design. This will help you stand tall among your competitors. Simply adding various elements does not help your website’s purpose to pull more traffic. Creating a lengthy web page will not motivate your audience to take any action on your website. The art lies in making your web page precise and answering every question of your audience. This is what makes a website great!

As per a Stanford University study, 46.1% of users decide on a company’s credibility based on the website design. However, as per WeBFx, 83% of users expect your website to load in less than 3 seconds. So, while the design of a website is important to users, at the same time speed matters as well. A cluttered and poorly designed website will load slowly and will not provide a good UX. 

Check out the data by Goodfrims:

So, a cluttered web design is the major pain point for most entrepreneurs. However, a minimalist and precise web design keeps your business website going!

• With a minimalistic website, you will stay relaxed most of the time as such a website is not prone to bugs, crashes, or other complex issues. 
• Such websites load faster as it has fewer elements and applications. 
• Finally, minimalist website designs offer excellent UX which builds your brand equity, increases traffic footfall, and maximizes your revenue.

For the best output, you can hire a professional web design company to create a great web design for maximum website traffic and sales. 

3. A Design Built for Speed

You must be aware of the Google Page Experience Update 2021, right? Let us explain!

Google suggests the requirement for a fast-loading website through its Page Experience Update in 2021. Google has presented the below parameters with regards to page experience ranking factors:

• Core Web Vitals
• Mobile-friendly
• HTTPS
• No intrusive interstitials

Taking the above parameters into consideration, it is important these days to have a website design built for speed and mobility. 

Here are some benefits of maintaining an optimum website loading speed.

• You may end up ranking at the top of Google SERP with a fast-loading and responsive website.
• As a result, you will experience the most traffic footfall leading to higher conversions subsequently.
• Faster speed creates a better impression about your brand which impacts conversions. The first 5 seconds of a page’s loading time have the highest impact on conversion rates. A delay of 1 second can cause 4.42% of fewer conversions.

So, speed optimization is of utmost necessity for entrepreneurs and business owners to capture maximum traffic and transform them into customers! 

We suggest taking the a help of professional web design company to build a great web design for max conversions!

4. Integrate App-like Experiences

According to Jeremy Beyt who is the co-founder of ThreeSixtyEight, smaller micro-experiences will be the future of website design. 

He further states that: “A front-end-driven web experience that’s really overblown from a design standpoint is a whole new way of using the web that hasn’t existed before; it's an app-like experience. That, to me, is the opportunity right now.”

The world in the 21st century has gotten used to apps where animation, interactive & dynamic experience, and clean design are the norm. The logical next step is to transform websites with such an app-like experience that offers the best UX. 

It’s time to embrace Progressive Web Apps technology or PWA for creating a great web design! So, what is PWA?

Well, Progressive Web Apps technology delivers an app-like user experience using modern web development capabilities. They evolve from pages in browser tabs to immersive, high-level applications, keeping the web's friction low every time. According to Gartner, PWAs will disrupt the website design market in the next decade or so.

PWA comes with various benefits -

• Beneficial for every user, irrespective of their browser choice. They are built with progressive enhancement as their core principle.
• Fits any form or factor on any device like a mobile, tablet, or desktop. Thus, such a technology solves the problem of mobile-friendliness of your website. 
• Your website using this technology will function when offline or network quality is really poor.
• Using the app shell model provides app-like interactions and navigations.
• Your website stays fresh and updated all the time. Also, such websites are completely secure as they use TLS or Transport Layer Security.
• Progressive Web Apps make re-engagement easy with the use of push notifications. 
• Finally, your visitors can simply install such websites on the home screen of the device which they are using. 

To create such awesome app-like experiences, you can consider hiring professional web design services through an experienced website designing company.

5. Using Less Neumorphism to Enhance Website Accessibility

Neumorphism is the recent interpretation of skeuomorphism with regard to web design. It is a  minimalist approach to designing a website that was popular back in the 2020s. This design technique actually mimics modern-day device design. For example, you may compare this with the design of the latest remotes available in the market or any device using low contrast monochrome. 

However, using too much Neumorphism can impact the visual impression of your website negatively. Sometimes websites created following the most standard approach work better. That’s why we recommend less usage of Neumorphism. 

This style of website design is terrible with regard to ease of accessibility!

So, here are the benefits of using lesser Neumorphism-

• As per CDC’s data, the number of Americans suffering from vision impairments is more than 3.22 million. The lack of clear differentiation and contrast makes your websites very hard to navigate for people with reduced vision. The shadowed elements on the website make it really for visually challenged users to identify which button they are clicking. 
• However, accessible designs will not only benefit such persons. Everyone will suffer from such situational vision difficulties at some point in their time. In bright environments, interfering with screen visibility, Neumorphism is difficult to read.
• More than 53 million people in the US alone live with various disabilities. Many people experience situational disabilities at some point in time. So, having an accessible website design for all is much more than a trend. It is a necessity rather. 

Check these web design mistakes to avoid creating a website for increased website traffic and sales. 

Creating such websites offering good UX to everyone irrespective of any disabilities is a tough job. You can consider hiring professional web design services through an experienced website design company.

6. Using More Glassmorphism 

Glassmorphism is another element of a great web design. It is the newest trend in the website designing market these days. This technology makes various elements of your web pages behave visually like glass using a blend of blur, transparency, and movement. You can use this web designing technique while redesigning your logos or even website sections. 

• When your traffic visits your site the first impression about your web design makes them ideate about your brand. Glassmorphism makes your site look stunning and visually appealing. 
• The frosted glass-like look will provide a 3D feel and impression to your audience. This will reflect in their perception of your website.  So, such visual effects can be game-changing!
• The bottom line is that Glassmorphism establishes the visual hierarchy and depth of an interface.

Thus, using Glassmorphism helps you to create visually compelling web designs that make your visitor feel good about your website. This positive impression will reflect in their behaviors as well. You may soon witness a jump in traffic and maybe even conversions.

You can consider hiring professional web design services through an experienced web design company to create a great web design for maximum traffic and sales.

7. Visually Compelling Content that Speaks Your Brand Story!

Mihaly Csikszentmihalyi (author of “Flow: The Psychology of Optimal Experience”) states that humans are bombarded with nearly 2 million bits of information every second. What’s more shocking is that the human brain can transmit any visual information 60,000 times faster than text!

Here comes the role of using visually compelling content that is in tandem with your brand. You must focus on more visual aspects of your web content rather than stuffing your business website with hundreds about your company’s greatness, goals, and objectives. 

Here’s a content lifecycle for more clarity:

Company information like vision and mission, goals and objectives, a and product information is important. But if you curate your content smartly by following the above stages, then your audience will develop trust in your brand. 

Subsequently, website copy can be backed by powerful videos, infographics or compelling images, animations, etc., your website will kill the competition! The end result is increased website traffic and sales!

Content in the form of text is important from the point of SEO and Keywords. But, visually rich content can create an impression among your audience that lasts long among your audience. Hence, visually appealing content is an essential ingredient of great web design.

Here are the 6 types of visually appealing content that you can use on your website:

1. Videos
2. Images or Infographics
3. Animations
4. Presentations
5. Gifs
6. Screenshots

Here are the 4 benefits of using visually compelling content on your website:

• As per the data from Social Science Research Network, 65% of people learn via visuals. Visually rich videos, images, and infographics capture the audience's attention more. This leads to amplifying your brand voice.
• Such content creates an everlasting impact in the minds of your audience. As a result, they will return again to your website. Also, they will spread the message within their circles resulting in pouring more traffic to your website.
• Such content engages your audience who wants to feel more connected to your brand. The end result is that they explore your website further and may purchase your products.
• Thus, you get more traffic, more user engagement, and more conversion!

You can consider implementing these best web design practices design through an experienced web designing company to increase website traffic and sales.

8. Using Result-Driven Call-To-Action

Finally, using powerful CTAs and placing them smartly on the web pages is among the best web design practices. 

A CTA or Calls-to-Action drives your website visitor to take any desired action on your website. This can be in the form of - 

1. Filling up a form for a survey
2. Purchasing products
3. Signup for a newsletter
4. Joining a community
5. Downloading eBooks, and much more.

According to Wordstream, long landing pages with multiple CTAs can result in 220% more conversions for your businesses. Hence, from creating powerful CTAs to their placements on your website, it takes a lot of work. Taking help from an established web design company can be a good idea to increase website traffic.

These are some of the benefits of using well-planned and powerful CTAs:

• CTAs are used predominantly for users to take any action or purchase a product. So, CTAs attached with some benefits increase conversion. For example, include some words like ‘Start Your Free Trial’, and “No Question Asked Money-back Guarantee”. As per ContentVerve, click-through rates increase by 90% using such CTA. 
• Anchor-text CTAs can increase website traffic conversion rates by 121%.
• Besides conversions, CTAs create a connection between the desire of your users and the availability of the product they are looking for. 
• Smartly-used CTAs also increase the engagement rate of your audience on-page or inviting your audience to download an eBook for more information on similar topics can increase user engagement. 
• Kills the frustration among your audience while they are searching for specific information or product. Thus, calls-to-action enhances the usability of your website as well. and increase in usability, in turn, increases consumer loyalty.

9. Gender Neutral Design

Another approach that is becoming popular these days and is the hallmark of great web design is following a gender-neutral approach to website designing. Such an approach also creates a tremendous impression about your brand among your audience!

The obvious first step is to get rid of various gendered detailing like aggressively pink personal care sites and others. It has become a norm now to offer various gender options and pronouns in forms and drop-down menus. 

Nearly, 42% of Americans believe that multiple gender options should be there on websites. Much better, when a website is not in urgent need of including these options. For example - You can check out the website of Snapchat as a reference. 

Also, when writing copy, one must use “they” rather than “he or she” to ensure gender neutrality. More and more eCommerce websites are adopting gender-neutral web designs these days. 

Ecommerce companies are getting rid of options to sort clothes based on gender. Such websites are offering modeled shots on various bodies or multiple sizing systems to make their products more gender-neutral.

In an age of gender empowerment, avoid assuming about your audience with respect to their gender and preferences. Avoiding such assumptions will earn respect among your audience and will boost your brand image. 

• Gender-neutrality imparts equality and the right to access information or purchase products for all irrespective of gender.
• Gender-neutral website design creates a positive impression among your audience. 
• Visitors of various genders will show interest in your company.
• This will translate into increased traffic and sales.

To create such a gender-neutral website design for increasing website traffic, you need the help of professional web design services.

If you are still not convinced about applying these best web design practices, here are some of the fallouts that you will have to face eventually!