How To Design And Optimize School Website Landing Pages

1. Use value-centric headlines

Students must know what's in it for them as they read the headline of the landing page. By clicking on the heading, ensure to be upfront and straightforward about what visitors will get. Here is an example of a perfect value-driven headline: Top-ranked courses and educational programs for a secure future.

2. Use an image that highlights the offer

Once you create an appropriate headline for the school landing page, ensure to use a complementing image along with it. The image should convey a feeling that speaks to your target audience. It must exemplify the feeling of your visitors once they receive your offering. To understand which illustrations appeal to your audience, guide to A/B testing will be needed. 

3. Write compelling page copy

Write a landing page copy that entices your visitors to stay engaged with your messaging and follow the CTA (Call to Action). A great web copy is expressive, personal, and persuasive. Web optimization companies should ensure to add these elements while creating the content. Use the following tactics: 

• Keep your writing tone and style that resonates with your target audience. 
• Answer the key concerns and questions they may have. 
• Use appropriate messaging to get them on board. 

4. Make the lead form accessible

Reading your compelling landing page copy, your prospects might want to convert immediately. Thus, giving them quick access to the lead form will be convenient for you and your prospects. It is recommended that web optimization companies should place the form above the fold so that visitors won't need to scroll through the entire landing page. Other effective ways to increase the visibility of the lead form on the landing page are: 

• Place an anchor link redirecting to the form above the fold.
• Design a dynamic form that moves along the page as the visitor scrolls down.

5. Add powerful call-to-action

You might wonder what makes an effective CTA needed for landing page conversion optimization and how to make it stand out from regular CTAs. Little changes in the CTA button design according to these call to action examples and what action verb you use in the button can make a huge difference in click-through rates. Here are the most significant elements that make a powerful landing page CTA that encourages conversion: 

• The CTA button should be easily visible in chosen font size, colour, and placement. 
• Use white spaces to avoid texts getting converged into one another.
• CTA colour should stand out from the rest of the text on the page. Use bold and bright colours such as Blue, Purple, Orange, Green, Yellow, Red, etc. 
• Use supporting text before the CTA button to nudge the visitor. You can talk about what in-depth information they can get about your offer.  
• The button should display a clear action verb. For example, Submit, Download, Contact, etc. 

6. Use Social Proof

There is no need to explain the importance of web design that embeds social proof as one of its components. Online users do care about others' reviews of your services before signing. Embedding social proof on the landing page positively influences your target audience. Here's what your best website optimization company can add as effective social proof for your education: 

• Students and parents' testimonials 
• Number of shares on social media
• Number of graduates, recent year's admissions, etc

7. Create a mobile responsive page

If your website is non-responsive to the different viewing experiences, especially mobile views, you miss the chance to convert your visitors to leads. Your education website design, including all web pages, must be mobile-optimized. You can use services from a landing page design company to ensure your website and landing page are accessible to different device users. They follow updated mobile responsive best design practices to ensure maximum relevancy of your site with today’s students. 

8. Localize Your Education Landing Page

The localizing landing page is an underrated method to reach new audiences and boost conversion. 

Here are a few ways to use localization during landing page development: 

• Create offers based on the target visitors' location. 
• Instead of stock pictures with localized images. 
• Convert generic web content with region-based content. 
• Provide a local phone number and address. 
• Ensure to embed Google Maps to let visitors find your location. 
• Use 3rd party websites to provide local business reviews. 

However, it is recommended to always test the page's performance after applying localization strategies to increase conversion rate for small business websites. It will be time-consuming for a widespread education business to check each landing page and switch different locations. It is recommended to hire the best website optimization company to do the task for you.

Here are a few metrics that help analyse the results: 

• Localization methods impact the cost of acquisition. 
• Changes in expenses when you switched from generic ads' to localized ads. 
• Effect on marketing ROI.
• Differences between localized traffic conversion rates with non-localized traffic.

9. Optimize for organic search

You can get the best benefits of effective educational web page design if your site appears in organic searches. Optimize your page with target key phrases for organic search and paid campaigns. Here's how you can make your landing page easily searchable online:

• Pick target keywords that match your audience's search intent. 
• Use zero or low-volume keywords, as people searching for these keywords are more likely to act on CTA.
• Make high-quality content that compels visitors to visit it often or share it with others.
• Do not use the exact content on your landing page to any other web page of your site to avoid a claim of duplicate content.
• Keep updating page content with new stories, testimonials, and achievements.
• Use relevant H1 on the page that reflects the page's content clearly. Use subtopics by placing H2s, H3s, and H4s as needed.  

10. Add a thank you page

Once your leads fill out the form, redirect them to a wholesome Thank You page. Though it is optional, it can enhance the user experience design by serving the following purposes: 

• It proves the delivery of the offer you promised to lead.
• It opens the door to sharing additional offer-relevant content with the leads. 
• It shows your gratitude towards them for showing interest. 

The best website design tips for Thank You page suggest it must consist of the following:

• A confirmation message: You just signed up for .. (). Thank you for being so interested..(). 
• Mention of what happens next: You'll receive an email in your inbox shortly for.. ().
• Opportunities to learn more: In the meantime, here are some additional resources you may want to check out. 

1. Structure of the landing page

The best thing about creating a landing page is you do not need to brainstorm too much creativity. The basic landing page design has been proven to be effective. However, to make it result-driven, you must include the following elements on the page: 

• Attention-grabbing headline
• Audience-pleasing and relevant image
• Clearly visible lead form
• Action-oriented CTA
• Engaging, descriptive, and high-quality copy

2. Page Layout

Visitors usually don't read a page's copy word by word. Instead, they pay attention only to relevant information. Thus, you should identify what your audience might be looking for and make the information stand out on the page. Besides placing important details above the fold, you must use different methods to ensure a functional landing page layout for your site. 

Some of the most accurate methods are: 

Landing page Blink test 

The Blink Test is the time frame in which visitors figure out whether the site is worth their time. The time frame usually lasts from 3 to 5 seconds. You can do the following steps to pass the standards of the blink test: 

• Keep the landing page design and colors simple. 
• Use a professionally created logo to boost the credibility of your website. 
• Ensure your education website is loading quickly on both desktop and mobile devices. 

Use of negative/ white space 

A white or negative space on a landing page refers to the blank space in the page design. It is the space left between paragraphs lines, between paragraphs, layouts, between UIs, etc. These left-out spaces can be of any colour theory, pattern, texture, and background pictures. Here are a few benefits of using whitespaces in page layout:

• The page appears aesthetically good, boosting UX and UI. 
• Improves comprehension of the message.
• Highlights the focus information for visitors.
• Increases interaction rate by highlighting CTAs. 
• Guide users via a logical grouping of visual information. 
• Makes copy easy to digest.

F-pattern

You must present the important copy in an F-pattern. The human eye is trained to start reading from the tab top left corner of a given content block. It continues scanning horizontally, then drops to the next line and keeps repeating until something interesting comes up. 

Providing the F-pattern content will be the most convenient for visitors to go through your page. Put extra effort into how the visual patterns flow on the page. It will drive visitors to the key points that will get them to convert. 

3. Landing Page Colors

To form a long time relationship with the visitors, you need to familiarize them with the evening star and branding colours of your website. Thus, the landing page design must include the colour and pattern that reflects your education website branding services.

However, ensure your CTA button has alternate colours and the other elements on your page. Your landing page colour should be in contrast with the CTA button colour. Thus, the page helps it to stand out. 

4. Page Images

Clearly, using authentic pictures is more effective than stock images. But what kind of images will suit best for your landing page? To find out, you can ask yourself the following questions:

• Will the image be relevant to my target audience?
• What important information do I want the visitors to look at? Where can I place the image to make the information more noticeable?
• Will the chosen image straighten my message?

5. An In-Page Short Form

Create a lead form of 5 fields on the landing page for prospective students. Ensure the CTA button is the only call-to-action provided on the page. The button should reference actions being taken, like Give Back or Sign Up, so prospects know they won't be sent to another page. The fewer CTA options you provide, the higher the chances of conversion. Once the form is submitted, you can redirect them to the Thank You page. A Thank You page can have multiple CTAs to keep them engaged.