Are you wondering how to promote an online store?
In this competitive era, each & every eCommerce store is struggling hard to win the desired traction & revenue online. Even you are, isn't it? Having an eCommerce website isn’t enough; you need superlative e-commerce website promotion ideas to generate more repeat business, increase the order size of loyal customers & invite real-potential buyers (who may/may not have heard about you).
If you are stuck at “how to promote my business,” read this guide where we are sharing a few best budgeted, self-doable, and professional marketers-led tips on “how to promote e-commerce websites,” locally and globally, from scratch to SEO and using influencer marketing and digital marketing services.
Let’s dive in!
Looking To Promote E-Commerce Website?
eCommerce website promotion is a holistic practice that is done on & around your online store website to increase its awareness & reach within your target buyers.
"The purpose of marketing your ecommerce website is to build brand awareness, drive the curiosity of potential buyers, and increase product sales with new or old customers."
Before we jump to some solid tips on how to promote my online store, know who your actual buyer is. Did you know you have 3 types of customers that could actually add to your brand awareness & revenue goals? Here are the types of customers you need to focus on while searching for answers to “how to promote e-commerce websites” and implementing the best e-commerce promotion ideas.
Customer Type 1 - Past customers who could be repeated customers --- Who have shopped before & know your store like no one else.
Customer Type 2 - People who are looking for products that your store offers -- But they don’t know you yet!
Customer Type 3 - People who have known you visited your store but drove away --- because your offerings weren’t convincing.
Let’s discuss the best practices of how to promote an ecommerce website like a pro for these three customer bases that are likely to buy from you.
Here are 29 budgeted, effective tips on how to market your business without looking too salesy & boring. These points on the best ways to advertise your business will certainly help you create your effective eCommerce promotion strategy, so do not skip them but just read.
If you are starting off in the marketing funnel, terms like Search engine optimization, automation marketing, push marketing, etc can be overwhelming for you & as well require professional help (which we will discuss later). So we are first starting with the easily doable tips on “how to promote your business online” that you can easily adopt, require no investment as such & don’t fry your brain much.
“Emails are still the most powerful marketing weapon for eCommerce. Yes Still!“
Emails are the most effective means to socialize with existing or new customers, sell them crazy offers, or announce to them about your fresh arrival in the stock or the latest discounts.
Here are a few ways how you can take the fullest advantage of email exchange & build a colossal email marketing funnel at your disposal.
“Do you know emails that have a customer's name in the subject get 75% open rates?”
When marketing an eCommerce website, through email marketing, you can share any information with your prospects or customers that can build a connection with them & make your store appear to be as credible & transparent. But be cautious, don’t bombard them with cryptic, tonnes of emails, and have a steady flow of communication on decided days only; otherwise, you will lose their interest by poor click-throughs & unsubscriptions.
Here are a few occasions on which, if you will send the messages, your potential or actual buyers would highly appreciate
You can easily pull through simple email efforts. Still, to build a Sureshot flow of referrals, traffic & revenue from your buyers, you need workable email marketing templates & efforts, with which only a professional email marketing or eCommerce marketing services team like us can help.
Every next person is active on social media platforms and finds it an effective means to gather any brand’s information & credibility. Top Social media platforms have a significant role in influencing users’ buying decisions. Be it Facebook, Instagram, Twitter, or any other media platform, all of them are enormous assets for marketing your e-commerce website because you can do a lot to attract people’s attention and bring awareness to your brand.
Curious to know what are the best ways to promote your business through social media?
Marketing an e-commerce website over social media platforms is possible in various ways by curating & posting relevant, informative, engaging, promotional content in the form of videos, images, blogs, GIFs, etc.
Start posting relevant & fresh updates, offers, or news about your brand, its products, and your industry on popular social media channels. Use the 80-20% rule. Share 80% general industry-related news (any e-commerce industry you are in, be it beauty, retail, electronics, food, etc) to make more informed buyers & 20% of your promotional content to inform users of your specific products & quality services.
For eCommerce, Facebook, Instagram & Pinterest are the three best platforms to bring traffic, conversions & sales to your business. So better focus on each one of them and don’t just rely only on a single platform as you may lose heavy leads and you might need to work on lost leads recovery.
You can easily pull social media for free on your own to maintain that brand awareness and visibility. But for more broad & constant reach, you need to deploy some investments in social media campaigns under your budget and earn the best-picked advantages of the social media marketing that you can enjoy. Another best way to market your business is through - “Paid social media marketing,” which can give you dramatic conversions & sales within a short period of time.
But acing paid marketing is not that easy; you need professionals around who are familiar with social media trends, metrics, e-commerce promotion tools, click-through rates, and best ads to run --- that can help monetize your efforts. When you want faster brand outreach & revenues, better consult digital marketing service providers like JanBask Digital Design!
“Why pay for more when you can get the same product at discounted rates through coupons?” --- That’s what your rationale buyer thought process is.
Internet shopaholics always look for new brand deals & coupons to make their transactions less on the pocket. You can register your eCommerce business on several coupon websites online & get the desired action from the buyers.
Here are some popular coupon websites that could be suitable for your e-commerce promotion:
You’ll easily find more such coupon sites online to register your eCommerce store and get the best traction from them.
Make sure you follow honest marketing an e-commerce website gimmicks and fix your social media & search engine reach. As a brand or eCommerce, give something that the audience can relate to & drive that trust & anticipation towards your brand. We are talking about honest marketing gimmicks, which could be anything that tempts your current or future buyers to stick with your offers & products, like
You can have as many e-commerce website promotion ideas as possible that could help you attract customers. That could help your store position well, differentiate from the crowd and bring fast attention to your offered products & services.
There are still some conventional people who love buying products based on offline marketing practices. You can follow these best ways to market your website through offline eCommerce marketing services:
When you are leveraging offline marketing, don’t forget to involve online creative ways to market your business. Create a balance between the online & offline methods & soon, you will have a successful brand.
We just talked about self-employable e-commerce promotion ideas. If you are looking for some more paid yet budgeted and professional digital marketing agency-led or online marketing agencies followed marketing ideas for how to promote an online store, here are some to follow.
Ever wondered how giants like eBay & Amazon manage to pull so much traffic from the web? Well, they play a very cautious SEO strategy. If you have the right keywords in your site that include the “frequently-searched terms” and “phrases” used by your target customers, you can drastically improve your eCommerce website’s ranking, traffic & sales opportunities.
The potential & most searched keywords can be placed within your product titles, description, meta titles, meta descriptions, or the blog you run (if any). This will help you score the leading position in search results & get you the desired traffic organically.
You can take the help of popular keyword finders like Google keyword planner, Amazon, Ashrefs, or Google Analytics to keep track of SEO efforts and what your competitors are cooking.
SEO requires special planning, efforts, e-commerce promotion tools, an e-commerce marketing guide, and years of experience in targeting eCommerce-centric short & long-term keywords. It is best if you don’t do it all alone & hire the help of a professional online marketing agency near you.
The key for how to promote an online store is -- Use unique, smart & compelling content with the most searched keywords & present them in a distinctive way from your competition, and your prospects will be all yours.
Don’t Forget the Technical SEO tools!
Make sure you are topping the game of technical SEO too...
The next solution to your question, “What is the best way to market your business” is the most absolute & aggressive marketing way to position your eCommerce business out in front of would-be buyers & make them see your worthy products (like a kid forces you to see his new toys).
There are 3 components of PPC - “The Ad,” “The offer,” and “The promising landing page.”
All these 3 need to be in great sync to tempt the customer towards the ultimate buying step. Your landing page should have everything you promised in that ad & the offer. Make sure your eCommerce landing pages are distraction-free and have all the information & products the prospects want to see & that too on the keyword he/she was looking for. 
Google AdWords can help you find the most relevant keywords for your PPC ads. The tool will help you distill your potential customers & their key terms searched over the internet. With professional marketers around, you can easily leverage Google AdWords, PPC services & best practices to ace the ad writing process & promoting it for your store.
“The PPC ads are effective & fastest ways to get traffic & customers as they are placed on the top position of search results, before the organic ones, which gives you an edge before the competition.”
“Content is the foundation of every e-commerce promotion process. If it is weak, there is no way you can stay afloat in the competition.”
Here’s a content marketing campaign guide to grasp your target audience and convey your thoughts.
Your customers need informational, fresh, appealing product-based or promotional content on a regular basis to get convinced to actually buy. And there lies the biggest role of content marketing, within which you need to identify the flavors of content that can hook your potential customers in one shot.
Here are a few tips that you & your content marketers can choose to make your content game for e-commerce promotion strong.
Take along your marketers & ask them to show you how paid marketing works for social media. Also, know the paid search facts. There are 2 popular social media channels that could induce the best-paid marketing efforts & results for marketing an eCommerce website: Facebook & Instagram.
Sharing a few tips on creative ways to market your business with these top 2 social media channels to turn traffic, referrals & revenue under a budgeted investment.
How to promote an ecommerce website on Facebook?
You and your marketers can easily promote online stores on Facebook by
These were the quick tips on how to promote your business online on Facebook; now, let’s find out for Instagram.
With almost 500 million daily active users, Instagram is the most popular social media platform today that easily connects brands, influencers, and customers with each other. Once you create an Instagram business account & store, you can easily promote your online store on Instagram by
You can decide on a type of ad & budget for it in advance. You can run four types of ads on Instagram - photo, carousel, video, and story ads. These ads will help target your potential buyer, inspire them & ultimately buy from you.
So these were the quick tips on how to market your business on Instagram, which can bring quick results in a sizable time span.
“Influencer marketing is one of the most creative ways to market your business. You can leverage it for better outreach, traffic & popularity of your store & its products.”
Influencers are famous social media personalities who have quite huge followership & fandom. Their ardent followers or allies trust them for their advice, recommendation & every opinion they put out like fire on the internet. Contacting such influencers or online marketing agencies can really help make your brand & store highlight & invite more customers. You & your trend-seeking marketers can jot down the popular names & ask them to review & write about your products/brand/store over their:
“Any e-commerce store’s success lies in more than its quality products”.
Sure, you may have the best quality products, but if you don’t have an outlet that displays their quality well, how would customers get to know that? If you are having a hard time keeping customers, bringing in new ones, or increasing the average order value of existing ones, it’s time you need to lay focus on the product page optimization of your eCommerce store with an eCommerce web redesign company.
At any point, you can choose to optimize your product page designs, content, and structure of non-performing pages or ones with tremendous potential to convert. If you are looking for tips on “how to promote a business,” here are some elements you can optimize over your product pages for better reach.
Test, test, test! Always test, change, recreate, optimize, & implement these elements of your product pages as per the timely performance of your web pages. If approaching better conversion rates is getting overwhelming & difficult, get the help of a professional conversion rate optimization service for eCommerce.
Everything has been automated. Even so-called Marketing. Today you can multiply or duplicate redundant efforts without infusing much time & effort. Do you know what is “Marketing Automation?” You can leverage it along with e-commerce promotion tools for your eCommerce with the best digital marketers around.
The professionals can help you get introduced to not-so-costly, automated e-commerce promotion tools that will actually help you plan, coordinate, and measure all your marketing efforts in a single hood, both offline & online.
With such automated e-commerce promotion tools, you can create, nurture & turn leads into actual & loyal product buyers.
With marketing automation cum e-commerce promotion tools, you can align and manage your core marketing efforts by:
Contrary to paid traffic, free traffic comes from different sources, such as purchased ads, but it can be challenging for new websites. So, a simple solution for how to promote my business is - Blogging! You can start writing blog posts in order to drive more traffic, but this will take some time to get you the desired results.
Guest posting will also help you to get in front of your target audience. This’ll drive traffic and help you get backlinks, which will help you in SEO optimization. Therefore, start looking for bloggers with the type of followers you plan to reach out to. Also, ensure that your topic is relevant to your business.
Another way to marketing an eCommerce website is to get your product or service evaluated or reviewed by product review blog posts. It’s one of the best ways to spread awareness and increase revenue.
To get going, you can take the help of a blogger outreach campaign rather than waiting for someone to evaluate your product. This way, you might end up arriving at different product review outlets like Buzzfeed, Shopify, etc.
Even though blogging is an excellent way to drive traffic to your website, it can take time. It's true if you aren’t knowledgeable about a topic you wish to write on or you aren’t comfortable when writing.
Then one solution for how to promote business online is to ask for assistance from other bloggers or experts. Search for professionals on a specific topic and ask them to provide an idea, tip, or recipe for your blog.
Next, publish all the feedbacks you got back. Thus, you’ll provide your audience with unique content from respective experts. Additionally, the contributors might want to share your articles with their audiences, thus expanding the reach of your online store.
If you wish to know the best way to market your business? And take your e-commerce business a step further? Think about starting an affiliate program that will incentivize other people and drive more traffic to your online store by offering them a commission on each sale.
For instance, BarkBox
Gift guides are nothing but a list of suggested products or gift ideas, mostly centered on a holiday such as Christmas or a person such as your father or mother.
You might have come across a number of gift guides whenever you Google for gift ideas. Thus, getting your product listed in an appropriate gift guide can help improve sales and traffic to your online store.
Remember that getting your product listed in these types of guides requires effort because it doesn’t happen suddenly. Thus, how to market a new business?
In some instances, business owners or marketers appeal to get their products added. This is considered a best practice for e-commerce promotion.
One best ways to market your business to drive traffic and build backlinks, invest in professionally designed infographics, which is also best for SEO. The price differs greatly depending on the quality of infographics and your needs, and the proficiency of the person you’ve hired.
But are you wondering whether it would be worthwhile to invest?
Indeed! It's worthwhile!
You need to choose an idea, research that topic, and find out the points you wish to cover in your infographic. Next, handle this guideline over to an expert designer as a roadmap for what exactly you want the particular infographic to cover.
Rather than hiring an Image management company, you can take command of your own promotion. If you have an excellent product that journalists or bloggers might want to write about, put it out there.
So, contact bloggers or journalists who cover the marketplace like you and explain what you’re up to. Also, remember that when marketing an eCommerce website, PR is the best way to endorse your products.
According to a study by Global Media Insight, “YouTube had more than 122 million active users daily and around 1 billion hrs. Of different content is viewed around the world each day”
Still, only 62% of businesses post videos on YouTube to promote online shop fast. Also, YouTube is the second most popular search engine after Google. Therefore, you should grab this prime opportunity and promote your online store.
Find out the context in which the majority of social media users browse social networking sites. Perhaps they could be on a smartphone during their relaxation or taking a break at their workplace, etc.
Do you know the common thing in those scenarios? Social media users often scroll in the middle of other tasks. Hence, bite-sized or microcontent is one of the most effective ways to fascinate your audience.
Such creative ways to market your website works best on platforms developed especially for quick experiences, such as TikTok.
Are you curious about how to promote a new business by viraling your product or service?
You can increase the “virality” of your online store using social share buttons. In turn, it can drive more traffic and increase your online sales. Ensure that the social share buttons to well-known social networking sites, such as Facebook, Instagram, etc., are easily accessible to the users.
The rise of hashtags plays a big part in social platforms as per the conversations, making it easier to join any discussion or event. Presently, since hashtags are less of a leading force and more of an auxiliary tool, it's the responsibility of online businesses to identify the trending hashtags they want to engage their brand with.
Social e-commerce is becoming popular, and e-commerce sales through social media are expected to reach $1.3 billion in 2023. So if your social media posts aren’t shoppable, you might miss out on offering your audience an essential part of omnichannel marketing strategies.
So, how to market a new business on social media platforms?
Basically, you need to put virtual “Tags” on videos, social media stories, and news feeds. The users can then click on these “Tags” to view the cost of products and click on the “Learn More” option to make a purchase without leaving the application seamlessly.
In retargeting ads, you send advertisements to potential customers who’ve visited your website before. These ads could be customized depending on their behavior. The bright side of using these types of ads in marketing an ecommerce website is that you can reach out to prospective buyers who’re already interested in your products.
Allows you to present a quicker and more suitable alternative to conventional carrier shipping and offline stopping. It s also a great way to reach your local customers. According to data from Shopify, online buyers spend more and have bigger cart sizes when local delivery and pick-ups are provided.
Another best business promotion idea is by getting local press. Simply put, publishing a story in local news can help you drive more traffic to your online store.
So, how to promote an online store? you can start by making a local press list of all the publications you want coverage in, and then you can start writing your own press release and begin pitching content ideas to journalists or reporters.
Simplify it for reporters by providing your own quotes and stats and help make your story noteworthy.
Also, referred to as SMS marketing, is the same as email marketing, where you need to gather your customer’s contact information and send them messages. However, SMS marketing is carried out on mobile devices instead of email. This is one of the best way to market your business.
Through text messaging, you can inform your customers about your special offers or promotions so that they stay informed wherever they go. Each SMS should provide them a link so that they can easily open it on their browser and shop.
Just like email marketing, you can use SMS marketing to recover cart abandonment, cross-selling, and after-sales service.
With the help of product reviews and testimonials, you can create trust and gain insights into your products, thus increasing your online sales.
Review apps like Yotpo which is available for Shopify, motivate buyers to leave reviews after making a purchase. The entire process is automated, so it's not required to reach out to customers manually.
So these were the 29 best ways to advertise your business with or without professional help. Apply them, share them, and be ready to reap the rewards.
On digging deep, you will find a variety of tips & methods on “how to market your business.”
In contrast, these are just 29 sizeable yet influential tactics on “how to promote a business, and business promotion ideas,” which you can try yourself and with some experienced marketing team.
Your eCommerce marketing should have a combination of self-initiated as well as professional-led paid marketing ways because that’s when you get both organic & paid results at a faster turnaround. You can’t solely rely on either organic or paid methods; you need both in equal proportion to drive interesting traffic, revenue & brand outreach for the long haul.
Do you need assistance to drive those effective PPC campaigns or leverage automated marketing tools? Contact our JanBask Digital Design team & know how our positive, results-driven Digital Marketing Company can drastically help!
Also, did you use some special eCommerce marketing strategy for your online store that worked heavily? Share your thoughts on which of the above marketing tactics you are least to most likely interested in exploring & implementing.
Interested in our Digital Marketing Services?
1. Which important things help in turning visitors into buyers?
First, develop your e-commerce website so that it's more oriented towards sales instead of marketing. Allow your visitors to see your products instantly rather than hiding them behind a number of marketing copies. Develop a product page including terms and conditions so that it’ll look more professional. Give your contact details, and explain return policies, security, encryption techniques, and payment options.
2. How To Promote My Online Store by creating An Impressive Website?
A website looks impressive when it operates seamlessly and is user-friendly. So make sure that your website is fast, simple to use, professional as well as attractive. Also, ensure that you can complete the orders promptly without any type of delay. Suppose, you aren’t able to provide the service, ensure that you inform your customer about it via email. For more information on developing an impeccable eCommerce website, get in touch with us!
3. Is there any limit on the size of the e-commerce product or customer database?
No, right now there are no such limits. And having an online e-commerce store provides the biggest benefit in that you can include unlimited products and catalogs and simultaneously grow your client base.
Z
It was a really informative blog. You covered the major marketing efforts I feel are enough to position & promote an eCommerce business. But one other thing I feel can positively impact as well is affiliate marketing, it can really help pull big results.
E
It was a nice read. You gave an in-depth knowledge on eCommerce marketing. All the methods you explained are easy to do by self or by taking some professional help. But I feel professional help is a must in today’s time, as no business has time to, you know, really look into its marketing efforts.
D
I and my team are looking forward to some professional social media marketing help. By reading your blog, it really inspired us to expand our products’ digital footprints. Let us know if you are really into social media marketing, especially.
C
The eCommerce industry has come a long way today. In fact, every business with a group of more than one product is a kinda eCommerce business. Marketing such businesses are very crucial, otherwise surviving digitally is very tough & hard for any business. Nice explanation though 🙂
V
You just can’t rely on old traditional marketing methods, especially when you are online. You mentioned every point so well, you covered each aspect of marketing. Thanks for sharing.
B
So for my small-scale eCommerce store, I worked a lot on my SEO keywords, and ran some amazing paid ads on Facebook & Instagram, I saw some tremendous footfall of traffic & leads. But I didn’t do it all alone, of course, I rendered some professionals help.
S
I am quite influenced by automation marketing, and am looking for basic tools that can help me write some amazing email copies & send automated emails, so could you help me with some?
R
Why do they say paid ads are not only enough? I mean I have heard marketers say, you can’t just rely on paid marketing, and you do need organic methods too, why? Just to tell you, I have no knowledge of digital marketing, so asking just out of curiosity.
K
Isn’t it enough to have my store’s presence only on Instagram? We make & sell gluten-free edibles for fitness-conscious people. I think Instagram is the best media for millennials. Should I focus on Facebook as well?
l
Each point is very informative explained in detail that how we can improve online sales through e commerce marketing, as today everybody prefers to buy things online rather than visiting shop, as it saves the time and money as well. so it is very important that we must update abandoned products from website and we can update our business on Instagram and social media as well. thanks for sharing such amazing information. It will definitely help me for my project.
E
Even though I don’t have an online ecommerce store, but still this valuable information on how to promote online store, is helpful for bloggers or anyone who would like to promote their products or services.
R
If you really want to know how to promote online store, then you really need to take more efforts than your competitor if you also wish to earn substantial growth for your ecommerce website.
K
Thanks for sharing such an amazing article on how to promote online store. Your tips greatly helped us when marketing content for our online fashion store.
A
This is really a mind-blowing article on how to promote online store, hopefully, it’ll help me a lot in promoting my ecommerce store!
T
Great insights on how to market your online store, like always…
J
Tes
B
Even though I don’t have an online ecommerce store, but still this valuable information on how to promote online store, is helpful for bloggers or anyone who would like to promote their products or services.
B
If you really want to know how to promote online store, then you really need to take more efforts than your competitor if you also wish to earn substantial growth for your ecommerce website.
S
Thanks for sharing such an amazing article on how to promote online store. Your tips greatly helped us when marketing content for our online fashion store.
P
This is really a mind-blowing article on how to promote online store, hopefully, it’ll help me a lot in promoting my ecommerce store!
L
Great insights on how to market your online store, like always…