Most web-based businesses today use pay-per-click or cost-per-click marketing to boost their website traffic in addition to organic clicks. In order to drive traffic and clicks to a website, pay-per-click marketing utilizes ads displayed on search engines.
Pay-per-click (PPC) ads are more effective than organic advertising tactics, with PPC ad clickers being 50% more likely to make a purchase than organic traffic. Pay-per-click (PPC) advertising is thus something you can't ignore.
But which pay-per-click online advertising platforms will work best for your business? Even if you're an expert in PPC, getting started might be a challenge. But don’t get overwhelmed. There are expert paid advertising companies out there to make things easier for you.
And if you feel that you want to start this all by yourselves, the good thing is that you can choose from a wide variety of paid ad platforms.
Here are 15 of the best advertisement platforms to use for your pay-per-click advertising campaign.
Looking for Professional Paid Advertising Company?
Before beginning pay-per-click advertising, you must decide which paid ads platforms you wish to employ. These may include paid social, paid search, or other best paid advertising options.
You can expand your reach by using numerous platforms for advertising, but this will depend on your budget and advertising objectives. You generally shouldn't use them all at once, but it's possible to use a few at a time.
However, it is still beneficial to be well-informed before settling on a set of advertising platforms online. And if you need help deciding which ones are ideal for your company, paid advertising company is here to help.
For the time being, nevertheless, our digital marketing agency has compiled a list of the best advertising platforms.
To no one's surprise, we're starting with Google Ads, the undisputed leader in the world of paid advertising networks.
Using Google Ads, you can have your pay-per-click advertisements appear at the top of Google search results, capitalizing on Google's extensive user base to boost your company's sales.
Thanks to the Google Display Network, Google Ads is a fantastic advertise platform for both search and display ads.
While Google is the most popular, it is by no means the only option for finding information online. Seeing how Bing receives its fair portion of online traffic, it is a smart idea to use its PPC platform, Bing Ads, to also show up in Bing's search results.
It's important to note that not all pay-per-click advertisements appear on the search results page or on another website.
Since so many people already use Facebook, it's no surprise that Facebook ads are one of the finest places to advertise to wide internet audiences.
A digital marketing company may ask you to pick from the following layouts:
Since Facebook owns both Instagram and its ad platform, they are functionally identical. There is flexibility in the types of advertisements that can be shown. The best part about advertising on Facebook and Instagram is that you can zero in on a certain subset of users.
There are a variety of ad choices, such as:
Twitter is a major social media network alongside Facebook and Instagram. Twitter advertisements come in many forms, but promoted tweets, which feature natural tweets from your company and push them to the top of consumers' feeds, are among the most effective.
Twitter's advertising choices, as suggested by our digital marketing firm, are as follows:
LinkedIn is a great advertising resource, especially for business-to-business companies, but it gets little attention as a social media platform. Particularly effective when promoting informative content that is sector-specific.
You can pick from the following ad formats.
Next on our list of online advertising channels is Pinterest, which is essential if your intended audience consists primarily of educated, middle-class women.
If you are new to this, consider going with online marketing services. Here is a list of Pinterest ads you should know about.
The last of our key selections are Amazon Ads, a must-have if you want to draw customers to your Amazon business. Amazon advertisements can be displayed in the form of sponsored links in external search results or as banners on external websites. Here are various types of amazon ads you should know about.
Got some clarity about which ad platform to pick? Here are some PPC-related statistics to make your decision easier.
When combined with a variety of social media platforms, Google Ads and Bing Ads are likely capable of meeting the bulk of your pay-per-click (PPC) search engine and banner advertising requirements on their own. This makes them adequate for the majority of businesses.
There are a number of different PPC platforms available if you'd prefer not to use one of the aforementioned. You may find some of the better examples here.
Banner advertisements can be made easier with the help of Bidvertiser. Those websites that join Bidvertiser and allow it to place adverts on their pages will share in the profits made by those advertising. The average cost per click is likewise quite low.
AdRoll's retargeting capabilities help make it a leading ad network. It employs a wide variety of third-party systems, like Google and Facebook, to monitor who visits your site and who is shown a nudge to come back through retargeted advertising.
With Yahoo Gemini, you can expand your advertising reach to include blogs and news sites like Huffington Post, AOL, and Tumblr. It places advertisements in relevant search results and webpage margins.
For targeted display advertising, BuySellAds is an excellent platform. Use BuySellAds to target your adverts to the correct audience if you're concerned that the other major ad networks will spread your message too thin.
Instead of promoting physical goods, RevContent promotes content. It combines elements of both standard pay-per-click (PPC) advertising and search engine optimization (SEO) in that it employs banner adverts on third-party sites but targets people who are actively seeking educational material.
When compared to the other online advertising networks on our list, Airnow stands out because of its unique focus on mobile marketing. It supports both Android and iOS, allowing you to show your adverts in a wide variety of mobile apps.
In case your business has a mobile app, AdMob is a fantastic platform to use. If your business falls into this category, you can use AdMob to promote your products within your app. Banner advertisements, video ads, and other forms are all fair game for these commercials.
Any of the aforementioned paid advertising channels can be a boon to your company's expansion if you know what you're doing. Not to worry, though, because our paid advertising agency can help you out if you don't already have one!
Time and again, we've shown that our digital marketing services and paid advertising services are the most effective at generating new leads and sales for businesses, and we'd love to put our experience to work for you.
We hope this list of top advertising platforms has helped you clear out what suits your needs.
Interested in our Digital Marketing Services?
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A
Nice guide
G
What does an ad agency generally charge?
J
Hey Gunner, please connect info@janbaskdigitaldesign.com
J
Does your firm take care of graphics as well?
J
Yes Jake you can visit here https://www.janbaskdigitaldesign.com/graphic-design-services
H
Interesting blog.
M
Very nice article.
J
Thank you Manuel!