Let's get "real" with real estate. Unless you infuse your real estate practice with an X factor, your realtor ambitions will remain small and starved of growth for an uncomfortably long period. Regardless of your perfect pitch, dream-like estate, or your current client's readiness to buy from you, you will remain stuck with a limited firm size if you don't expand your customer base. Or worse, your firm might attract the wrong clients who may not be interested in your offerings!
So, how do you combine skyrocketing sales while avoiding disaster? The answer is simple: tapping into the profitable world of digital marketing for real estate!
If you know digital marketing works wonders for other industries, imagine the rewards it can bring you! Drawing in and keeping genuinely interested leads will save project introductions time and create a buzz around your offer! That's more than what you bargain for with your business as usual. Want to learn more impressive ways to incorporate digital marketing into your real estate practice? Keep reading.
Digital marketing can turn your real estate business around. How exactly, you may wonder. Here are some pointers to get a thorough idea about digital marketing for real estate agents:
Gone are the days when realtors were expected to walk their clients through a property to familiarize them with the deal. Now, with the ease and accessibility of digital marketing for real estate, your potential clients can check out a property online to see whether it will suit their needs. Thus, you can filter out uninterested or unmotivated leads at any stage of their buying journey to strike a deal with those truly invested.
Bring your charisma online by narrating your business story however you please. Since you're already aware of the role of good storytelling in selling, you can transfer your skills toward crafting an irresistible brand that helps you win over long-term admirers. That's the power that digital marketing through social media can grant your real estate firm.
Robust data and analysis tools can help you get to know your customers, refine your current marketing strategies, and monitor your competitors' activities. Doesn't digital marketing seem like the magic tonic your real estate firm has needed all along?
Elevate Your Real Estate Strategy Now!
Are you impressed by the reasoning for using digital marketing for real estate we presented above? Well, numbers are louder! Statistics corroborate our claims! Here's what research into the benefits of commercial real estate digital marketing reveals:
Plenty of tips and tricks exist online for digital marketing for real estate agents. But if you're looking for practical, thoroughly researched, and comprehensive information on digital marketing and real estate strategies that work, you're in the right place. So, instead of getting lost in the sea of mediocre and generic information, we suggest you go through the pointers below.
Go to Google right now and type in a property location of your choice: "apartment for rent in New York," for example. Nearly all the top results will be from professional and well-established real estate websites such as Zillow, Realtor.com, Renthop, and others. Would you like your real estate website to rank among them? 
Even better, would you like your website to rank among the names in the picture below?
If your answer to these questions is a "yes," you must incorporate local SEO into your real estate digital marketing strategy first and foremost. Don't start scratching your head over the hows and whens just yet! Relax and read the pointers below, and you will be sorted!
Before attempting more advanced tactics, you must first master the basics. Therefore, fine-tune your profile’s NAP, aka Name, Address, and Phone Number consistency across all platforms. Your business name should reflect your vision and should be memorable. Check out the image below to get an idea of what we mean:
In the next step for digital marketing for real estate agents, select and set your categories in order of importance. For instance, if your business is a commercial real estate agency, you can choose “Commercial real estate agency” as your primary category. 
Once you set up the “Service Area Business” setting, your real estate firm will feature locations other than your current one. You can even add locations by zip code to afford greater flexibility. 
Did you know that GMB profiles with more than 100 images attracted more clicks? You can add behind-the-scenes images, “how-to” infographics, visuals of your past and current listings, team photos, and other educational content. 
After setting up your profile might look something like this:
Don’t shy away from showing off to help pay off all your realtor digital marketing hard work! You can flaunt all those sold properties, positive customer reviews on social media or other platforms, and a successful open house event. Why just stop there? You can even feature screenshots from genuine client interactions (with everyone’s permission while respecting individual privacy) to add authenticity to your business. So, how would all of this work end up looking like? Check out the images below to know:
What about social media? You can take reference from a stellar post below. You’ll find more comprehensive social media strategies further down in this blog. 
This one’s the most important for your website and GMB profiles! Since they would inarguably contain content describing your business, services, and what sets you apart, you’d need to use words and phrases that your clients will likely use while looking for a property. If your services match what most customers seek, especially in their exact words, your website/GMB profile will start organically climbing up the SERPs ladder.
Since Pay-Per-Click ads on Google require a specific budget set for a particular duration, you might want to be picky about the keywords you use for your ads’ content. How about you prioritize the following rules of thumb while creating content for your paid ads to rank well?
Did you review the tips for optimizing your Google My Business profile in the above section? Now, it’s time to put them on steroids and apply them to your website.
Your GMB profile is just one component of your online presence, while your website is the entire backbone. It is genuinely the make-or-break moment of truth for all your online marketing efforts. So, you can’t even dream about being careless with it. Collaborating with a professional real estate web design agency can save time and effort. Alternatively, you can check the following criteria to ensure you’re not in any trouble.
Since your industry revolves around visual appeal, you must ensure your website serves the same purpose. In addition to high-quality images and videos, ensure your content meets your brand ideal. This, in turn, means that you should be clear about your brand identity, too. Choose a color palette and font that best reflects your brand while ensuring your website has smooth navigability. Moreover, adopt a consistent style across all platforms you feature in to boost recognizability. Here’s an example for your reference.
Make the status of all your property listings dynamic, which means updating your content with the property’s availability as and when it changes. But before you start creating content for your real estate website, ask yourself the following questions:
Only when you have definite answers to the questions above can you begin to proceed to the following strategies:
Which of the two descriptions do you think your clients will appreciate?
“2BHK property available with swimming pool, yard, and a garage”
“Have you been longing to own an affordable house where you could host barbecue parties, splash around in a pool with your kids on a hot summer day, and sprawl comfortably on your bed in any of your two bedrooms? Well, we may have the right property for you!”
The second one, right?
Your property details should be accurate and up-to-date, and they should also be written in a way that entices your customers with an irresistible offer. Ensure that you include the following criteria in your listing:
See how Parcel does it right:
Have you integrated a chatbot?
All hail AI technology transforming our online experiences! Why?
It can sometimes be too difficult to arrange to see a property or visit it, especially if the distance is significant; for these reasons, the viewing may become an absolute nightmare. But nowadays, information technology has reached such a level that you can conduct a virtual tour from the comfort of your home!
The tours are designed to resemble authentic tours. Special software takes an image of each spot within the building and gives a holistic, visible impression. Potential clients can easily go through the building whenever they wish by clicking on icons on the screen representing entrances, exits, rooms, and object areas.
Drones have made it possible to view the whole exterior of a house. They can also easily take wonderful property photographs that are impossible by any other means. A close-up bird' s-eye view, 360-degree panorama outside the house, and slow zooming are, among other things, possible through drones. However, before you get started with drone photography, remember:
You can start as a local real estate influencer once you comprehend the industry and your surrounding market. If you need some inspiration, here are some top real estate influencers you can follow right away:
Here are the steps real estate influencers need to follow:
By collaborating with a professional agency to take care of your digital marketing in real estate, you can have more leads and enhanced visibility online. SEO expertise, content creation, social media management, and PPC advertising are customized by these firms for property sales businesses. The agencies bring experience and skills that help ensure property listings go out to larger groups through focused campaigns and optimized strategies, which implies that the property will be seen by many people who can purchase it.
Did you know that JanBask Digital Design can help you achieve your real estate goals in minimal time and budget, thanks to their expertise and experience in serving real estate clients?
All strategies and tactics real estate professionals use to promote properties online, engage with potential buyers or renters, and build their brand presence are part of digital real estate marketing. This discipline involves social media marketing techniques, search engine optimization (SEO) methods, email marketing tactics, and online advertising campaigns to acquire new clients for the agent, among others.
Various factors determine the best digital marketing strategy for real estate; these include target audience demographics, local market conditions, and budget. Good strategies primarily consist of a combination of real estate SEO (to increase search engine result page rankings) and paid advertisements on platforms, e.g., Google Ads or Facebook Ads, social media marketing (to create brand awareness and engage the target audience) as well as content marketing (where valuable information is shared to draw potential customers).
To get in touch with potential clients, display buildings on the market, and present themselves as a proficient professional within the local business, Realtors have come to largely depend on digital marketing in today's world. Indeed, these platforms have enabled them to identify particular customer bases by age or gender, measure how their advertisements are doing against expected goals or targets, and take necessary steps to enhance their marketing campaigns almost immediately.
To increase the interest of potential buyers in real estate investing through online advertising, one has to use specific ways: among them is making the property descriptions comprehensive and exciting for sight as well as touch; utilizing networks like Facebook, which help keep track of different groups or people who might get interested in some property if they saw it once on social media site; doing SEO to make search engines pay attention to your site; running internet advertisements right to the point; offering exciting reading materials in return for phone numbers or email addresses.
Realtors usually receive a large amount of their leads from different places, respectively, which could be classified into referrals from past clients or personal networks, online marketing activities involving social media platforms as well as property listing sites, networking events including industry partnerships, and conventional methods such as yard signs or open houses.
Using various strategies, such as posting exciting content and responding to comments on social media, real estate agents can get free leads from different sources, including Facebook, Twitter, LinkedIn, and Instagram. Furthermore, agents may make their websites more appealing to attract organic traffic from search engines. This could involve adding keywords that rank at the top end and updating other web pages with fresh data.
Additionally, participating in local community events can allow agents to meet potential clients, while seminars help them network with others in the industry. They can also encourage their clients to refer them to new customers, ensuring a repeat business cycle (Callan). Moreover, continuously creating written or visual materials ensures that agents have an active online presence.
Real estate digital marketing needs the expert touch, creativity, and a strategy peculiar to the industry. JanBask has a broad array of creative digital marketing solutions that can make your real estate business more visible and attractive to potential clients online. Thus, navigating the sector's complexities requires nothing less than a tailored strategic approach accompanied by knowledge and skills. Whether you want to attract more traffic to your website, increase sales through online programs, or establish customer loyalty, we have all these under one roof!
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