When & How to Redesign Your Website to Boost Your Sales?

1. Failing to Drive Potential Leads & Conversion

Getting low leads & conversions are clear indications that something is resistive on your website. 

Possible Reasons Could Be-

• The CTAs are not well located & optimized
• They can’t get past the checkout process
• Your landing pages don’t offer expected values
• Resistive checkout process, and a lot more

If you want to drive traffic to your site and want to convert those visitors into leads, get custom web design services team that could help you revamp your website. The design of your site should be around a clear conversion strategy to ensure unified, compelling landing pages with proper placements of basic design elements- clear visual hierarchy, well customized CTAs, simplified Navigation & Lots more. So that your site design couldn’t resist users moving forward through the sales funnel.

2. Struggling With High Bounce Rate or Poor Customer Engagement

Poor customer engagement and soaring bounce rates, clearly indicates that something is wrong with your site, it probably needs to be redesigned.

Possible Reasons Could Be-

• People hard to find connectivity between the pages
• Cluttered site structure and navigation
• CTA copies are not optimized 
• Website design and site’s usability is poor
• And a lot more

Bounce rate refers to the percentage of visitors that leave your site or “bounce” back to the search results, without giving it a major headstart. As a general thumb rule, a site with a 26-40% bounce rate is completely fine, but if seeing a major uplift in the bounce rate curve and it’s crossing 70% –then it's an alarming situation. And this is same applies to your website as well.

3. Your Competitors Are Enjoying Better Traffic Compared To You

If competitors are easting away your share of traffic, it clearly indicates that your site is failing to meet the customer expectations and no doubt your competitors are leading here.

Possible Reasons Could Be-

• Your site is outdated as compared to that of your competitors
• Fail to match your customer expectations
• Lack of advanced features & elements that your competitors are providing
• Missing active response from your site
• Lower SEO ranking

Here we recommend you to approach a good CMS website design company to help you get hands-on unified, easy to operate, and effortless CMS website – where you can update the content timely without any technical support.

4. Receiving bad reviews about user experience or design-related issues

If you are continuously getting negative reviews for the site's usability, then no more reason is required to redesign your website.

Possible Reasons Could Be-

• Your web design fails to resonate your branding
• Website design not aligned with Your Marketing Goals
• Cluttered site structure & navigation
• Your website is not mobile responsive
• Your website is outdated features & functionality

When you feel your website is failing to deliver optimum user experience, you need to consider having your website redesigned with professional web design services providers.

All these signs indicate your website is outdated and fail to offer usability and utility to your modern users. Thus, you need to consider a major revamp by consulting a professional website design company offering end-to-end web design services that can help you with target users centric website redesign from scratch.

1. Add Strong Visual Features & Elements

Did you know that good UX design can increase conversions by up to 200%.

Here are the specific modern website design elements you can implement while redesigning to improve your site's performance.

• CTA: A Call to Action (CTA) is one of the most essential web design elements that inspire website visitors to engage with you. CRA buttons must be intelligently placed within web pages to increase conversions. A well-customized & placed CTA button alone can improve your website conversion rate by 15 to 20%.
• Engaging Hero Images: Hero images are generally used in the background with text and other content overlaid on top. Regardless of the approach you utilize, these large images can help you visually tell your brand story without having to rely on just text.
• Background Videos: Video is processed 60,000 times faster by human brains compared to text. Videos that automatically play in the background can be used to tell a story and significantly help in effective brand messaging.
• Semi-flat Design: A semi-flat designs are easier for users to understand, but they can also load more quickly on websites without any complicated or over-technical elements.
• Hamburger Menus: Hamburger menu provide a clear path for the user to take and makes the user experience cleaner and distraction-free. It helps users will find the information faster they are looking for to complete the desired action.
• High-quality Product Images: High-quality product images help designers highlight the main features of a product in a more efficient and effective way to make it more scan-friendly. Good quality featured images help in conveying information through images instead of words.
• Card Design: In a card design pattern, cards help distribute information in a visual way so the visitors can easily consume content in bite-sized pieces without being overwhelmed. It makes the information more digestible.
• Feature Videos: Short featured videos are great at bringing your solution to life, while not overwhelming the visitor with a long & boring experience that they must sit through. They are useful in explaining products to help positively influence the buyer's decision-making process.
• White Space: White space helps bring user attention to the elements that matter most or that you want to highlight.  It let your design breathe by reducing the heavy text and functional elements that users see at once.
• Site Navigation: Good website navigation plays a critical role in bringing satisfaction to the user journey on your site. If visitors struggle to find products or information, they’re far less likely to click through to enter the conversion funnel.

2. Make Sure of Consistent Branding

Here are the branding elements you should consider to redesign your website.

• Typography: Unique typography helps maintain branding consistency and makes the website look aesthetically pleasing and professional. Good Typography helps make the content more readable & attractive, all accounting for a positive user experience.
• Color: Color is of utmost importance; it affects how customers perceive a brand and relate to it. Branding colors should be chosen to convey your brand values with an elegant feel. 
• Logo: The logo should be designed to define what you do, set you apart from the competition, and reflect your brand values at the same time.
• Voice: Brand voice refers to the personality and emotion infused by words, tone, and language you use, and images into a company's communications inlined with your branding & marketing objective. Ideally, it should be positive, friendly, and down-to-earth.
• Image Styles: What types of images are you going to have on your site should be chosen in a way that aligns with your brand vision & mission.
• Graphic elements: Adding apertures, patterns, and other stylistic images that add flair to a design. Its good to define the graphic style you’re looking to add to your website to make your website more engaging.

These branding elements help you stay consistent, and maintaining your image long-term for the best odds of success. If you are ready to redesign your website for strong branding its good to reach out a trusted website design company like JnaBask for worldclass professional web design services.

3. Optimize the Entire Website for SEO

Not being an SEO-friendly website will hamper your site performance. If your existing website SEO strategy fails to get higher search rankings and organic traffic your website SEO strategy needs to be optimized. When going to redesign your website, this SEO checklist will help you stay organized during teh website redesigning process.

Here is the website redesign SEO checklist-

1. Audit your existing website
2. Update Information Architecture
3. Map site URL redirects
4. Optimize your site content 
5. Optimize website loading speed
6. Update XML sitemap
7. Consider on-site optimization
8. Readable & clean URLs
9. Don’t forget to test your site after redesign 

SEO helps your site rank at the top of organic search results, increases both traffic and revenue in no time, if done correctly. Implementing SEO strategies for fast and best results is not easy. The right SEO web design services or redesign your existing website, we recommend you to consult a professional best web development company with a strong portfolio.

4. Add Advanced Features like- Chatbots, Voicebots

Most often customers leave browsing with many questions about your products and services. AI inbuild bots can answer these questions in real-time easily, accurately, and set effective communication for user engagement. 

• Voice bots:  Voice bots use AI to interpret vocal user input and the context to interact with the user. A user can say anything to the voice bot in a natural language without using specific commands. They provide a much more immersive and personalized experience that dramatically appeals to younger tech-savvy customers.  
• Chatbots: Chatbots use AI to process text-based interactions with users. It is used to automate most conversations with customers.

Both Voice and chatbots are more efficient customer support channels that allow you to engage with your customers in real-time ensuring better customer satisfaction with minimal investment and operating costs. 

The end purpose of redesigning your website is to make it more advanced, user-friendly, and updated, so implementing these advanced features can help you deliver better customer satisfaction. 

5. Make Sure Your Website Is Mobile Responsive

Mobile device traffic now accounts for more than 54 percent of all web traffic worldwide. If your site isn’t mobile-friendly, you could be losing more than half of all prospective customers. Let’s see responsive design practices to adapt your website to different screens.

Here are the mobile responsive design best practices

• Focus on the primary objective & eliminate unnecessary friction. 
• Consider design for thumbs. 
• Make layouts fluid/adaptive by default. 
• Consider landscape orientation. 
• Use responsive breakpoints
• Choose responsive typography 
• Lazy load non-vital images and videos. 

Considering these practices while redesigning helps you develop a highly responsive website. If you don’t have ample time to look for an expert website design company to get the job done for you, JanBask web design services are the right place for you.

6. Make Sure to Have Fast Loading Speed

Nobody likes to land on a page which takes forever to load. If you want to give your visitors the most happening experience as soon as they interact with your site, optimizing your site loading speed is necessary.

To improve your site speed & get your visitors to stay on your site longer, here are a few tips:

• Compress files 
• Fix all broken links that lead to 404 or 405 errors
• Reduce image sizes
• Minimize HTTP requests
• Enable browser caching
• Reduce redirects
• Use a CDN (Content Delivery Network)

Your website design requires regular evaluation to ensure your site delivers compelling visuals, engaging content, and offers a unified browsing experience for users, regardless of device. The elements listed above offer a solid starting point to create a website that captures user interest and helps drive conversions. 

While you are thinking of redesigning your website, we recommend you get web design services from a professional website design company only. Down the post, there is something more for you. Let’s explore two highly efficient redesign practices.

Website Redesign Approach

In this section we are going to talk about two highly efficient approaches to redesign your website and explain which one is more suitable under which conditions.

When to Go With Revolutionary Site Redesign Approach? 

This approach is most suited when there is a need of scrapping a website and rebuilding it from scratch. Here are the few signs that indicate that the website needs to redesign a website from scratch-

• Very low or nil website profitability
• Technical characteristics fail to meet modern functional requirements
• Website is struggling with usability issues.
• The website has not been updated for the last 5 years

These are clear signals about the necessity of turning to the best website design company to get professional UX expert web design services to turn your website into a profitable business solution.

Evolutionary Site Redesign (ESR)

ESR approach is based on smart A/B testing strategies to gradually improve the interface by creating step-by-step incremental updates. Under this redesigning approach, once the operational framework has been created and tested on users, only the stylistics element needs to be updated over time.

When to Go With Evolutionary Site Redesign Approach? 

If your online store or website mechanism functions well, and evolutionary changes can entail more risks than benefits, start the process of improving your online store usability using the evolutionary redesign approach.

Here are the signs indicating the need to redesign your website using the ESR approach-

• When there are certain aspects of the website's functioning that need to be improved
• Customers’ reviews reveal a few shortcomings website interface.
• If you are planning to expand your brand online reach.
• If you want to add some advanced functionality to the online store.

Both the approaches are best at their place, important is to choose the right one. Performing a UX audit of your site. Will help you with a detailed report about the weak spots of your site that will help you make a rational decision if revolution or evolution is the right approach to redesign your website.

For example, If you are experiencing frequently abandoned shopping carts is a clear sign that you need to revamp and redesign the checkout process to encourage follow-through. Here we recommend you to go with the ESR approach else acquire professional eCommerce web design services to get your website redesigned.

Want to learn more about website redesigning, explore a step-by-step website redesign guide. 

Next, let's move on to see how JanBask Digital Design professional web design services can help you Redesign Your Website.