19 Technical SEO Tools to Improve Your SEO

1. Screaming Frog

The crawler to have is called a Screaming Frog. It is essential to first carry out a website crawl with this tool in order to produce a thorough website audit. It is possible to add false positives or errors into an audit that you would not otherwise be aware of, depending on particular parameters.

You can recognise the fundamentals such as:

• Page titles are absent.
• Meta descriptions are absent.
• Inadequate meta keywords
• Enormous photos.
• Response codes with errors.
• URL mistakes.
• Canonical mistakes.

Screaming Frog can assist you with more difficult tasks like:

• Identifying pagination problems
• Identifying implementation problems with foreign SEO.
• Taking a deep dive into a website’s architecture.

2. Google Analytics

Without a reliable analytics system to evaluate organic search performance, where would we be? Even though it's free, Google Analytics offers a wealth of information that might assist you in identifying things like fines, traffic problems, and anything else that may come your way.

If you correctly configure Google Analytics, it would be ideal to have a monthly reporting process in place, much like how Google Search Console operates. You can use this procedure to save data in case the client's Google Analytics access is compromised in some terrible way. At least you won't have a circumstance where you lose all client data. Here are some SEO Statistics that you must know about in 2022. 

3. WebPagetest

Recent years have seen a rise in interest in page speed, and doing website page speed audits will reveal a wealth of practical tools. In light of this, WebPagetest is a crucial SEO tool for your business.

With WebPagetest, you can do some cool stuff like:

• Tests of waterfall speed.
• speed tests for competitors.
• speed competition videos.
• figuring out how long it takes for a web page to load completely.
• First byte is now.
• render time has begun.
• parts of the Document Object Model (DOM).

This is helpful for determining how a site's technological components work together to get the desired outcome, or display time.

4. Google Mobile-Friendly Testing Tool

Determining a website's mobile technological characteristics is essential for any website assessment. Google's Mobile-Friendly Testing tool can provide you with information about a website's mobile implementation when you put it through its paces.

5. GTMetrix Page Speed Report

A page speed scorecard called GTMetrix offers an alternative viewpoint on page speed. It is feasible to tidy up numerous factors that contribute to fast page loading by digging deeply into page requests, CSS and JavaScript files that must load, and other website elements. Here is a list of some more SEO marketing tools to help you rank better.

6. SEMrush

Accurate data for keyword research and other technical research is SEMrush's biggest selling point. The data from SEMrush's competitor analysis is what makes it so helpful. SEMrush may not typically come to mind when considering a technical analysis tool. However, the rankings data and market analysis data can offer unexpected facts if you delve deeply enough into a competitor analysis. These insights can help you better customize your SEO strategy and outperform your rivals.

7. Majestic

Majestic is a well-known SEO tool with distinctive linking insights. Similar to Ahrefs, downloading reports of the site's whole link profile allows you to spot things like linking trends.

Additionally, undesirable areas and additional domains owned by the website owner may be discovered. It is also possible to identify problems with a site's linking that result from problems with the site's website associations using this poor neighborhood report. For determining technical link qualities like Trust Flow, Citation Flow, and other connecting components that contribute to trust, relevance, and authority, Majestic uses its own values, similar to most programmes. They can also spot any problems the link profile may have over time by using their own link graphs.

The incorporation of Majestic into link diagnostic procedures will have a significant positive impact on any agency's workflow.

8. Barracuda Panguin

Any agency's protocol should include using the Barracuda Panguin tool when looking into a site for a penalty. It functions by establishing a connection with the website's Google Analytics account. The overlay is entangled with your GA data and will overlay information about when a penalty occurred over it. This overlay makes it simple to spot instances that would have resulted in penalties.

It is crucial to understand that correlation is not always a sign of causality and that there is no clear science behind this. It's crucial to look into every possible explanation for why data might be showing that something is occurring in order to eliminate any potential penalties. When conducting an investigation, using tools like these can help you focus on approximations in data events as they happen.

9. BrightLocal

When managing a website for a local company, local SEO or technical on page seo should account for a sizable amount of the link-building efforts. BrightLocal can help with this. Although it isn't typically considered a technical SEO tool, using it can help you find technical problems with the site's local SEO profile.

With this tool, you may, for instance, assess the site's local SEO citations. After that, you may proceed with locating and submitting your website to the relevant citations that have not yet taken place. In that it provides a pre-populated list of potential citations, it functions somewhat similarly to Yext. You may audit, sanitise, and build citations to the most popular citation sites thanks to one of its indispensable features, which is fantastic to have (and others that are less common).

Your Google My Business presence will also be thoroughly audited by BrightLocal, including thorough local SEO audits. This is one of those things that is a no-brainer from a workflow viewpoint if your agency invests heavily in local SEO. Here is a guide to help you drive better traffic to your website. 

10. Botify

This utility is one of those comprehensive utilities that only occasionally appears. Botify is one of the most comprehensive advanced technical SEO tools on the market for technical SEO.

Its unique selling point is the capacity of its in-depth keyword analysis tool to balance technical SEO and search intent. Crawl budget and technical SEO components that correspond to searcher intent can be tied together.

Additionally, through its thorough technical analysis, it is possible to pinpoint all the technical SEO aspects that affect ranking. Regardless of the industry, you are focusing on, you may see changes in how people look in its extensive reporting.

11. Google Search Console

Google Search Console ought to be any SEO's main tool. Recently, this important tool underwent an upgrade. The updated version added more data, functionality, and reports while replacing a number of outdated features. Why is this product so beneficial for businesses? establishing a reporting procedure.

Good reporting is essential for SEO agencies. It is strongly advised that you establish a reporting method if you haven't previously.

In the event that there is a problem with website changes, where GSC accounts may be deleted, this procedure may help you. You have been keeping it for all these months, so even if it is destroyed, you can still access all of your GSC data. Want to generate leads for your business? Read this!

12. Web Developer Toolbar

Without a reliable analytics system to evaluate organic search performance, where would we be? Even though it's free, Google Analytics offers a wealth of information that might assist you in identifying things like fines, traffic problems, and anything else that may come your way.

If you correctly configure Google Analytics, it would be ideal to have a monthly reporting process, much like how Google Search Console operates.

You can use this procedure to save data in case the client's Google Analytics access is compromised terribly. At least you won't have a circumstance where you lose all client data.

13. Google Pagespeed Insights

Google's PageSpeed Insights is essential for businesses who want to get their website page speed to act together because it combines speed measurements for both desktop and mobile. It's not the end-all, be-all of page metrics testing, but it's a nice place to start.

• The precise page speed used by PageSpeed Insights is not always used. Approximations are used.
• While using Google Page Speed, you might receive one result; using other tools could yield a different outcome.
• It is essential to remember that Google's PageSpeed only delivers a portion of the information while conducting an examination.
• It is advised to employ a variety of tools for your investigation to gain a complete understanding of what the website is actually doing. Learn more about important seo tools for marketing. 

14. Google’s Schema.org Structured Data Testing Tool

The Structured Data Testing Tool excels at doing one task:

It enables you to compare Schema structured data markup to the data that Google supports from Schema.org. This is an excellent technique to find problems with your Schema coding before the code is put into place. 

15. W3C Validator

Although you might not typically consider a code validator like the W3C Validator as an SEO tool, it is nonetheless crucial. Be cautious! If you don't know what you're doing, it's simple to interpret the data incorrectly and worsen the situation.

Consider the scenario where you are verifying XHTML-developed website code that has been converted to WordPress.

While under development, just putting the full code into WordPress does not alter the document type. That is probably the reason if, when testing, you come across pages that contain thousands of errors throughout the entire document.

This type of website development makes it more probable that it will require a complete redesign and new code, particularly if the old code is missing.

16. Ahrefs

Many people believe that Ahrefs is a tool that is essential to contemporary technical link analysis. You can determine what a website is doing for their linking strategy by seeing specific trends in their link profile. Learn more various factors that affect your ranking in 2022. 

Using its word cloud capability, it is possible to spot anchor text problems that can be affecting a website. You can also tell what kinds of links are pointing to the website, such as blog networks, high-risk link profiles with plenty of forum and web 2.0 linkages, or other serious problems. Other skills include being able to determine when backlinks on a site started to disappear, its connecting patterns, and much more.

17. Moz Bar

It is challenging to imagine something like the MozBar, which invites some silliness, as a serious technical SEO tool. But you can learn a lot about many metrics by doing a thorough investigation.

Moz's Domain Authority and Page Authority, Google Caching status, other coding like social open graph coding, and cool features like the page Metas at-a-glance while in the web browser are a few examples. You may also view more complex aspects, like as rel="canonical" tags, page load speed, Schema Markup, and even the HTTP status of the website, without delving too far into a crawl.

It can be a good idea to integrate the results from this data in an actual audit. This is excellent for an initial inspection of the site before delving deeper into a proper audit.

18. Google Search Console XML Sitemap Report

One of the technical SEO tools that should be a significant component of any agency's reporting routine is the Google Search Console XML Sitemap Report.

Any SEO audit must include diagnosing sitemap problems, and this technical knowledge can assist you in achieving the crucial 1:1 ratio between URLs added to the site and sitemap updates.

For those who are unaware, making sure of the following is regarded as an SEO best practices:

• that each of the 200 OK URLs should be included in a sitemap. There shouldn't be any 4xx or 5xx URLs in the sitemap.
• The number of exact URLs in the sitemap should match the number on the website by a factor of 1:1. In other words, there shouldn't be any orphaned pages in the sitemap that aren't visible to Screaming Frog.
• If any parameter-filled URLs are not regarded as primary pages, they should be taken out of the sitemap. Make sure that the parameters listed below are not included in URLs as they may interfere with the validation of XML sitemaps. To learn more about important SEO practices, read this article. 

19. Whitespark

When compared to BrightLocal, Whitespark is more comprehensive. By locating your site's position among competitors, its local citation finder enables you to dig further into your site's local SEO or technical on page SEO.

To that aim, it also enables you to locate every local SEO citation used by your rivals.

Additionally, as part of its auditing features, it is able to track rankings through comprehensive reporting that is concentrated on specific Google local positions like the local pack, local finder, and, as well as comprehensive organic rankings data from both Google and Bing.