Shopify SEO: How to Optimize Shopify Store For More Sales & Conversions?

1. Optimize Your Shopify Shop Structure

User experience on your Shopify store majorly depends on your site structure. A more straightforward site structure makes it easy for customers to find information, or what they are looking for explicitly. It saves their time as well as enhances their experience on your site. A well-organized site structure makes it easy and fast for shoppers to navigate sites and find what they’re looking for and easy for search engines to crawl the site fast.

So, what should be the structure of your site?

Don’t rush to add more or unnecessary categories or subcategories. In Addition to the proper site structure, make sure to have an About Us page and a Contact page to add more credibility to your site. And don’t forget to add a search box to your site, to make it easier for shoppers to find what they want.

Your Shopify store SEO-friendly site structure might look like this:

2. Boost Dwell Time by Keeping Site Content Organized

With a well-organized site, customers can easily navigate your site to find what they are looking for, they are more likely to spend more time on your site and view more content. Along with proper content organization, another very important thing that helps your site hold visitors is the content quality, uniqueness, which is crucial for increasing and maintaining search engine rankings. So, make sure to deliver quality content as it affects the user experience and is very important to Shopify SEO success.

Here are SEO content optimization tips you can follow, for improving content quality

• Start with In Depth Keyword Research. 
• Identify Search Intent. 
• Optimize Your Title Tags. 
• Optimize Your Meta Descriptions. 
• Optimize Your URLs. 
• Structure Your Content & Header Tags. 
• Add Internal and External Links. 
• Optimize Your Site Images, use image alt text

3. Target The Right Keywords

Whether it's any site SEO or Shopify SEO, its success rate majorly depends on the right keyword research. But how to find the right keyword? Here are a few potential tips for in depth keyword research:

• Make use of negative keywords to limit irrelevant searches.
• Build a list of localized keywords to target the local market.
• Look at the keywords your competitors are targeting & generate traffic.
• Take advantage of Google Suggest & SEO toolbar to get a possible keyword set.
• Understand your customer preferences and find common customer questions.
• Take an idea from the“People also ask” section on Google.

Explore these 10 best keyword research tools for effective keyword research.

4. Optimize All Site Pages

After in-depth keyword research, next you can optimize your site’s pages using those keywords. Start optimizing from top pages like the homepage, product catalog, and top-selling products pages. Here what exactly we mean by optimizing is to use targeted keywords consistently, in heading, meta titles, and product descriptions. In SEO keywords are the real key to success so it's important to optimize keywords for SEO by connecting them to the content, images on the site, and tags that may be searched for.

If you’re launching a new shopify store, you should optimize your homepage very nicely, since it is the page where people will get to know your brand and services. Next you can choose There are a couple of easy ways to choose which other pages to optimize:

• Pages for your main products or that are expected to generate the most buzz building up to the launch of your store
• Pages for the products  with a high search volume (> 10K searches/month)

Pro Tip: Other than body text, optimizing the content of high-value spots like title tags, meta descriptions, and headings will help you rank better in search results .

5. Build Quality High Backlinks

Backlinks are the backbone of SEO because search engines use them to determine your site’s credibility and trustworthiness. A backlink is simply a link from one website to another, backlink building comes under off-page optimization. High-quality and above all relevant backlinks can help to increase your site's ranking position and visibility on SERP. 

Here are the best backlink-building practices that you can follow to boost your Shopify SEO.

• Replicate competitors’ best backlinks
• Analyze competitors’ backlinking approach
• Build backlinks with infographics
• Earn backlinks from guest blogging
• Build a solid internal linking structure
• Promote informative content 
• Leverage Broken link building

Who can give you backlinks? To get relevant backlinks to your store, you can reach:

• Authorized retailers relevant to your niche looking to sell products made and supplied by an established company.
• Influencers and industry leaders relevant to your niche for interviews to generate links as well as promotional content.
• By hunting out broken links for services and products of yours, and you can contact them and acknowledge them about broken links to have them link back to your store instead. This will repair their broken link, and you will get a backlink.

Read more about how link building helps SEO.

6. Obtain Better Ranking Content Marketing

Content is what brings people to your site, in fact, it is one of the most effective ways to earn links and boost your Shopify SEO ranking. Effective content marketing can let your customers know more about you than what you are selling.

 If you want to leverage content marketing to get a great backlink profile pointing to your domain.

• Share a case study across social media and within your networks
• Developing original content adds a lot to your overall better user experience. 
• Do Guest blogging for expertise, authority, and link building 
• Make Pillar pages to build backlinks 
• Create a video showcasing your services, or features
• Create quick tutorials or step-by-step guides for your product 
• Promote your brand image via storytelling
• Create videos  introducing your business/product

Content could be of any type like videos, blogs, infographics, podcasts. Case studies social media posts or more but the important is, make sure to have informative, interesting, fact-driven quality content.

7. Remove Content Duplicacy

For digital platforms, content is the king, and as we talked about above, it is one of the best ways to get more visibility, recognition online. But only when you publish unique, original content. Content duplicacy can have a negative impact on your search performance and may cause great loss to your business credibility. If your site content is found plagiarized, you could get hit by a search engine penalty, where original content can improve your search rankings significantly. 

How to make your content plagiarism or duplicacy free? Here are the steps you can follow to make your content plagiarism-free.

1. Conduct site audits to identify plagiarism.
2. Paraphrase or quote information or content with your own ideas.
3. Credit the original author in an in-text citation and give a reference list.
4. Use plagiarism checker tools before publishing online.

8. Build Strong internal linking

An internal link is any link from one page on your website to another page of your website. The more interlink an important page receives, the more important it will seem to search engines. Good internal linking can help you improve Shopify SEO.

Strong interlinking -

• helps both your users and search engines use links to find content on your website. 
• help Google crawler to crawl your store site and rank your website better.
• with descriptive text indicates to Google which pages of your site are important, as well as what they are about. 

We also have an ultimate guide to link building with plenty more strategies to help rank higher.

9. Improve Your Site Speed

Site speed is all about accessibility, great site speed enhances user experience, and similar sites with bad loading speed degrade their experience. Site loading speed is a direct ranking factor, this is the fact known even better since Google's Algorithm Speed Update. Low site speed increases bounce rate and reduce dwell time and this will indirectly affect the ranking of your Shopify site ranking. When your site is good, users can browse it efficiently and have no cause for frustration. This makes visitors willing to spend more time on your site.

To improve your Shopify SEO and make your Shopify store faster, you can:

• Use Responsive Design
• Do Performance Analysis. 
• Make Your Page Lightning Fast with AMP version.
• Optimize Site Images.
• Use a Responsive Theme for Your Shopify Store. 
• Reduce the Number of Apps Installed. 
• Reduce the HTTP Requests.
• Minimize Redirects and Broken Links
• And more

Responsive web design makes your Shopify store look great on any device, including desktops, tablets, and smartphones. Responsive web design & themes can greatly improve user experience and keep visitors on your site longer. Which in turn, improved rankings and better usability resulting in repeat visitors and increased conversions. 

10. Optimize Title and Meta Description for Products

Since Shopify is an eCommerce platform for businesses, it's important to optimize title and meta descriptions for products and services, as it helps to teach the shopper about your products and services.

To optimize the content of product pages-

• By optimizing keywords
• By optimizing meta details
• By optimizing image alt text

To Optimize Title and Meta Description for Products, use keywords that fit into the copy naturally shouldn’t sound awkward.