Optimize Your Web Design For User Intent Using These 8 Simple Tips [2023]

1. Informational Users

These viewers gather information or research. If you are a credible brand, they request more information to see if you can be trusted. Their initial focus is to learn more about your product or service, determine whether it fits their needs or goals, and contact you.

2. Educational Users

They are open to learning. They seek knowledge of a particular industry or issue. They may or may not be motivated to respond to a Call to Action but always seek compelling and authoritative content. Posting such content will strengthen brand recognition, confidence, and authority. 

3. Transactional Users

These users are ready to take action. They are the ones who're here to buy, download or sign up for your newsletter! This public expects clear CTAs and easy-to-fill forms. This means your CTA should be visible from the minute someone lands on your website & user flow should be smooth.

Pro tip: You can take assistance from professional web design services which can strategically place attractive, action-oriented CTAs across your site that fit the context for transactional users of BOTF (bottom of the funnel).

Keep this in mind. While the latter category may seem the most lucrative, all of them are equally important. The first type can target the client shortly & the second category can give you backlinks, social media mentions, or more.

1. Product optimization using Navbar

To increase Customer lifetime value(CLV), companies often neglect one of its essential pillars: Product optimization. If your brand is focused on customer-centricity, then product optimization allows you to analyze all the layers of product performance.

Now, by focusing your efforts on your navigation bar, you can fix the navigation problems you have identified in your User & Product Flow report. 

Here's how a Navbar encourages website design optimization:

• Create your content hierarchy. It's essential to identify the categories and subcategories of your business, products, and services that are clearly defined and easy for your users to understand before they are organized in a navbar. 
• Use the User Intent Buckets strategy: you can use the "About us" page for information users. This content-rich blog talks about industry trends for educational users & transactional users, providing easy access to product-specific pages for an easy purchasing experience. 

You can also team up with a professional web design company to plan what can help your user get more information about a product category before navigating towards individual products in the same category.

2. Create a User-Focused Website

Too many designers design for computers today. They forget your users are real people that value their time and quality design. If your website doesn't fit their expectations, it will take them less than 2 seconds to jump from your website to your competitors. 

The most vital part of the process is the end user. Here are three tips for creating a user-focused website:

• Memory load should be kept to a minimum. Avoid forcing users to remember what certain site elements mean when they jump from one page to another; instead, ensure that screen elements are purposeful and consistent over the whole site.
• To optimize? ?your? ?website?, it's essential to make users' accessibility a priority. Accessibility can therefore take the form of an entire range of things, from the good old site plan to a primary search function. It also includes turning web content into smaller pieces of easily digestible sections.
• Instant feedback to make a site user-centered. I.e On Microsoft’s site, users wanting a new Xbox have to simply click “products” on the navigation bar to get a drop-down menu with a link to the company’s Xbox site. Such immediate actions make them feel empowered and trust your brand.

3. Pre-loading and Lazy-loading Strategy

Is it necessary to upload all media resources to pages that take a long time to read? And, can this make the pages external before users visit them?

Preloaders are a way for a page to inform the browser of potential browsing possibilities & lazy loading is a strategy for identifying assets as non-blocking (non-critical) and loading them only when necessary in your website, thus reducing load time.

Here’s how preloading & lazy loading can help in superior website optimization:

• Lazy loading shortens the length of the critical rendering path, which translates into reduced page load times.
• A professional website design agency can further assist you by using Prefetch, Prerender, DNS-Prefetch & Preconnect preloader types that can function effectively on your website.
• These strategies also optimize for user-centric happiness metrics on your website. They encourage you to "stay fast" and keep users happy after launching your site. 

4. Use Web Caching Strategy

Web caching relies on copying a page's version, which can then be introduced to the user at any time. It minimizes network traffic and enhances the perceived performance of the webpage.

Although it is used along the different levels of the network path, the end goal remains to improve website performance and decrease the required back-end resources.  

Tips on how web caching can improve the user experience:

• Web caching reduces latency; 51% of online shoppers in the US say that site slowness is the main reason they abandon a purchase. This is where web caching reduces the high bounce rate & gets users to their search destination. 
• Professional web design companies extensively use web caching to avoid network congestion. Since not all requests are sent to the original server, this frees up the network and reduces the load on the original server, thus speeding up the website. 

5. Distinct URL Structure

URLs are the organization of the content of your website. They are the link between your content and a user. Creating an effective URL structure is a simple but modest way to improve your website’s page rank and user experience. 

It's important to note that no rule exists for the absolute best URL structure. Therefore, URLs can be different depending on the site's purpose. 

So, here are a few URL structure tips to help you optimize your website:

• Use HTTP protocol in URLs. Only 69% of all websites currently redirect to HTTP. Site security with SSL certificates makes consumers feel more secure about their purchases.
• You can further strengthen your website by removing stop words (the, and, or, of, a, an, to, for, etc.) to make it easier for the readers to understand and remember.
• For further website design optimization, you can take assistance from website design services that can use hyperlink differentiation to make your website stand out. They can also add rich SEO-friendly URLs to your website.

6. Standout with Mobile Optimization

 80% of internet users own a smartphone. According to Google, 61% of users are unlikely to return to a mobile site they are accessing, and 40% would visit a competitor's site instead. Your mobile optimization must be at the forefront of your user-centered web design. 

Here are three tips to make your mobile optimization a standout feature:

• A professional website designing company will create a responsive mobile design using HTML, HTML5, and dropdown menus using CSS. 
• You can further turn your Product options (such as screen size, colors, etc.) into an options table which, when clicked on, leads to an online store displaying products matching what the user clicked on.
• Another feature you can add for website optimization is reducing the abundance of images across the site, not overwhelming the user on smaller screens. There can be an option to ‘collapse’ some of the images, which ultimately helps shorten the page.

7. Optimize On-page and Off-page SEO

To succeed in organic search today, one must optimize for a combination of factors that search engines consider essential . One of the significant factors is on-page & off-page optimization. 

As search engines become more sophisticated, there is a greater focus on SERPs. Adapting to this development is vital, and you can do this by making sure that your website and its content is visible to users on your web pages (i.e., text, pictures, video or audio) and visible to search engines (i.e. HTML).

Here are the latest On-page & Off-page best practices for website optimization for search engines:

• A successful website design agency will incorporate the E.A.T(  Expertise, Authoritativeness, and Trustworthiness) framework that Google uses to evaluate content creators, web pages, and websites as a whole.
• Use HTML title tag & incorporate solid SEO content that is skimmable and enriched with the right keywords.
• For Off-page website optimization SEO, incorporate high-quality natural backlinks. As per Google webmaster trends, if you have good content, some quality backlinks, people speaking about your brand or website, and a few mentions on their social media network.

8. Implement Resource Optimization.

How often do you use visuals based on personal preference rather than user experience? 

Visual items such as photos, illustrations, icons, and videos are the highest bandwidth consumers on web pages. This calls for Intelligent Management in visual website optimization because too many visual items lead to slow load time but less makes the website look dull.

So, here are the top tips for empowering your website with resource optimization:

• Resizing the images can reduce up to 80% of the total image size, depending on the required dimensions. Also, providing alternative links at certain places improves seamlessness.
• You can further team up with a simple website designing company incorporating alternate file formats like SVG & WebP instead of PNG & JPEG, which can automatically scale to screen size, reducing the resources required to load certain visual components.
• You can also opt for image compression techniques using third-party software to reduce the number of colors in an image without degrading the quality. 

2023 will see significant progress in the use of Website optimization techniques. Hence, with the right strategy & coordination with a genuine digital marketing agency, your visitor could become a loyal buyer of your brand. 

1. Increased Online Visibility

According to SEMRush, if your website loads within 2.9 seconds, it is faster than about 50% of the Web.

How it affects your business:

• It is a significant factor in enhancing visitor engagement and SEO. 
• This is a direct rating factor, as indicated by the speed update of Google's algorithm.

2. More Lead Generation & Conversions

Optimizing your website brings traffic to your website and helps convert visitors into leads and clients. 

How it affects your business:

• With targeted conversion rate optimization, you can create customized experiences for various visitors and help them complete their goals, thus creating more business. 
• This will also lead to increased conversions. 

Enhanced website ranking + more traffic + optimized web page + customer support & feedback systems = more conversions.

3. Improved User Experience

From desktop and mobile devices, users expect a great site experience. This is what website optimization helps you achieve by refining your website through different devices.

How it affects your business:

• Optimization strategies such as improving page speed, problem-solving, developing adaptive designs, and providing single-touch checkout on mobile improve user experience & your brand outreach.
• For, i.e., Walmart did website optimization, and the responsive design increased the conversions by 20% and mobile orders by 98%. Further, with data-backed incremental changes, it's easier for brands to build superior user experiences through proper website design optimization. 

You have learned about how website design optimization techniques can scale your business, but there is one more critical aspect you should be careful about. That is choosing the right web design services. And this is where selecting JanBask can make an impact!