Email, social media, PPC, SEO, content, paid ads—what could be missing from this list of best digital marketing strategies for a solid ROI?
Have you considered web design?
Yes, web design can be a game-changing tool in your digital marketing toolkit, whether or not you previously considered it one. Think about it–your website serves as your primary point of contact for your online presence. It becomes even more crucial if you have an eCommerce website to boost online transactions. A website can boost online traffic and conversions, much like how a brick-and-mortar storefront is designed to maximize footfall and sales.
But how can digital marketing and web designing be combined to achieve the best ROI?
Has an integrated web design digital marketing strategy ever worked for brands before?
How can web design and marketing fuse to lower costs?
If you’ve been scratching your head over the questions listed above, you’re in luck since we have answered them all in this blog. Plus, there are several web design basics that we’ve uncovered from a digital marketing perspective so that you, as a digital marketer, can harness them together for improved revenues. Are you as excited as we are to discuss web design for digital marketing? Keep reading!
Interested in how fantastic web design can influence your digital marketing growth strategies? Check out the following stats to understand how web design for digital marketing has worked for people so far:
Now that you’re convinced that website design and digital marketing work best together, you can leverage the latest and most advanced digital marketing tools to benefit your business. Therefore, combine the best digital marketing channels, such as SEO, content creation, social media, email, and mobile optimization, with the most effective web design UX & UI principles. Design your combined strategies catered to your target audience and their geographical location, and you’ll become as invincible as ever! Let’s see how you can get started.
Unlock Winning ROI with Web Design & Digital Marketing
Traditional marketing methods involving print, broadcast, cold calling, and other forms of advertising lacked one crucial component that today’s marketers can leverage: the Internet. Indeed, the reach and returns the online digital marketing space can provide are unparalleled by any other traditional marketing trick of the past. Are you curious about how modern websites can benefit from digital marketing? Check out this list:
1. Solid branding: The internet provides ample opportunities for brand recognition and reinforcement compared to traditional brand-building methods. Today’s graphic designers develop skills and experience online to create brand images, logos, taglines, and other visual elements tailored to businesses and netizens in record turnaround times. Add social media and email to the mix, and you will get a dedicated customer base delighted to engage with your offerings with unwavering loyalty.
For example, check out Headspace’s branding on its website. They have incorporated a contrasting color palette and other catchy visual themes associated with different moods and temperaments, as should have been the case for a mental health recovery app. The design is visually soothing and pleasant–perhaps a contrivance to help anxious visitors relax.
2. Omnichannel marketing: Your website should have consistent messaging across different platforms to ensure a seamless buyer's journey since it also acts as a landing page for a user after interacting with your post. For instance, short video formats work well on TikTok and Instagram, while text-rich posts are more suitable for mature audiences operating Facebook, LinkedIn, and email. This is similar to multi-channel traditional marketing efforts involving billboards, posters, signs, broadcast ads, fliers, and banners, minus the cohesive interaction.
Take, for instance, the Starbucks mobile app for iPhone and Android, which provides a stellar omnichannel strategy. The app rewards customers with a free rewards card that they can use post-purchase. However, the omnichannel strategy comes into play when customers can check the card’s status and reload it on the app, the website, in-store, or smartphones. Thus, with this omnichannel loyalty program, customers’ rewards are updated in real-time across all channels, so they are constantly in the loop for their next purchase.
3. Improved User Experience: A good website with aesthetic appeal and seamless navigation boosts visitors' confidence, leading to user retention and promotion. Even better websites convert user attention into a purchase and post-purchase action. Avoid hard-to-read font, bulky pages, slow navigation, poor color contrasts, and cybersecurity challenges to win your buyers’ trust and take your online presence to the next level.
To get started, you can take Perfy’s example for user experience. The bright color palette of the website demonstrates fun and ease, consistent with the brand’s vibe. Plus, the product descriptions, benefits, and seamless UI add to its flavorful offerings for those looking for an alternative to sugary sodas.
4. Leveraged SEO: Paid ranking efforts differ from sustainably grown organic traffic your target audience can learn to trust. When you use appropriate vocabulary, including keywords and phrases that your target audience uses on search engines, you can attract dedicated customers who’d be delighted to interact with your business. After all, if your business website is of no service to your buyers, how can it be of any service to you?
Responsive design is a crucial ranking factor, with nearly three-fourths of the global population accessing the internet through smartphones. Therefore, having a website isn’t simply enough. You can do your online presence a big favor by having a mobile-optimized website that will expose your brand to a broader audience. Take, for example, the brand “The Sill” ranking on Google’s first page for keywords such as “plants,” “house plants,” and “where to buy house plants.” Undoubtedly, their responsive mobile-optimized website empowered them to dominate Google's rankings.
Did you know you can enhance your exceptional digital marketing skills with web design knowledge to gain an edge over your market peers? If you want your website to become a money-pumping powerhouse, you need more than pure digital marketing tactics. Check out some unavoidable web design elements you must incorporate into your website:
Treat your online visitors with a seamless UX experience that leaves them returning for more. Or, if not that, consider your online reputation that a tacky UX can lend to your brand image. Do you see the difference a seamless UX can make to your website design and digital marketing efforts? Screwtight the following elements for a seamless experience:
SEO web design incorporates certain best practices and elements into your website so that it ranks among the top results for a Google search query. As a digital marketer, you might know only too well how crucial it is to rank on Google’s first page to attract eyeballs, leads, and revenues. Sure, you may use certain tactics embedded into the code to help your website rank higher, but are you sure you can forgo the following web design elements to boost SEO-friendliness?
Here are some on-page SEO tips you can implement
All the above factors help your website’s UI be as pleasant for the user as possible, reducing bounce rate and enhancing trust. And what could be more important than gaining credibility in the digital space as an authentic source of information?
The design of websites impacts conversion. If the sites are designed better, they perform better. A website’s appearance speaks volumes about its credibility, which is linked to its trustworthiness. For this reason, trustworthiness and simplicity need to be keenly observed. Preserve the simplicity of the design but ensure its impeccable functionality. While striking a balance between the two may not be easy, making a simple design won’t interest users and will lose customers.
Let’s understand better with an example:
Employing a marketing funnel that works best for your business can help you structure your website for the best conversions. Use an appropriate color palette, compelling copy with an actionable call to action, and attractive images. Contact JanBask for some tips and best practices that you can refer to to improve your conversion rate!
Did you know that besides incorporating traditional SEO tactics to improve your website’s authority and relevance, you must also optimize it for Core Web Vitals (CWV)? CWV are metrics that objectify a user’s experience with your website. Simply click the “Engagements” section of your Google Console, and you should be able to access your website’s CWV metrics.
Once you know what metrics your website lacks, you can easily optimize it to fulfill them. Faster loading speeds and responsive design help draw more viewers while enhancing audience engagement and maintenance. Concentrating on Core Web Vitals, marketers could ensure that their online items not merely meet but also go beyond users’ outlooks, which helps build a better image and boost commercial expansion via enhanced natural search listings and increased customer inflow.
Somehow, it is always easy to find a good website. Users may not necessarily be aware to explain its technicalities or weak points. Instead, they simply base their judgment on how they feel about your web design. If anything displeases them about your site, it will ruin your brand identity development chances. This is precisely what happens when people perceive sites as reliable sources that provide helpful information in online branding campaigns, thus needing them to have good feelings towards them upon visiting such locations at any given time. Visitors to your site are always like that right from when they come:
It is impossible to stumble upon a site where all the requirements of its owner are implemented strictly as they wish. Such sites cannot exist in real time because they should continually change in response to users’ actions. This is why their creation takes much time and effort. Your website should be organized in such a way that it allows effective data collection. Websites developed based on this idea can employ the capacities of Google Analytics to save important data.
Digital marketing empowers you to showcase your products or services to interested audiences. Thus, people who want to sell some items can easily reach their target audience using the internet. Let us say you are selling furniture in the mid-range pricing category. Therefore, this is aimed at young people just starting family life, perhaps out of necessity. On the other hand, luxury shops must appeal to individuals over 40 and those with little money.
This is where they differ when comparing digital marketing expenses to web design. You must adequately support your actions to achieve closer to the best results you would have had. Here are a few critical aspects of digital marketing and their cost breakdowns:
AI has taken the world by storm, and it's only a matter of time before web designers and digital marketers embrace it fully in their processes. However, early reports suggest that AI has already begun reaping the rewards for some marketers and designers in different applications outlined in the adjoining infographics.
Creating and placing visual elements, composition, and website functionality improve the site visitors’ experience and accomplishment of particular objectives. On the other hand, digital marketing is the promotion of products or services through online platforms like social media, email, search engines, and websites aimed at attracting and holding the attention of potential customers and raising conversion rates and brand recognition.
Whether to learn web design or digital marketing depends on an individual’s interests, career goals, and the demand for such skills in their locality. For instance, web design may be the right choice for someone interested in creating visually appealing websites with beautiful graphics. On the other hand, if someone is passionate about data analytics, customer engagement strategies, and various forms of online advertising, then digital marketing would suit them best.
While there is an opportunity to blend web developers and digital marketers, most have separated their focus. A web developer deals mainly with how products are designed for interactivity, like websites that are easy to navigate. In contrast, a digital marketer directs his attention to how that site can market itself by attracting traffic from all internet conduits.
The primary objective of web development is to ensure websites are operational, user-friendly, and SEO-friendly. This becomes a cornerstone for all other digital marketing initiatives. If sites need to be designed better to increase visibility or keep readers engaged, it affects how effectively conversions occur in online marketing.
Subjective comparisons of the difficulty of digital marketing and website development depend on individual aptitude and interests. Digital marketing combines creativity, data analysis, and strategic thinking, while web development requires coding language proficiency, problem-solving skills, and design principles. These areas are unique in terms of the challenges and growth opportunities they present for learners.
There is potential to earn higher salaries based on experience, geographic location, kind of venture, and exact responsibilities in web development and digital marketing. In most cases, both professions have attractive compensation packages. Technical roles pay web developers more; conversely, digital marketers are paid better than managers or specialists, depending on market demand and their skills.
You must be creative enough to devise innovative digital marketing solutions to gain an upper hand over your competitors. Implementing off-the-shelf template strategies will only bring you lukewarm results while burning your money into ashes. Thus, you must act bright right from the start and integrate digital marketing into your web design process instead of working on both in silos for double the work and half the revenue. Let your UI/UX designers and marketers collaborate to create an online presence more significant than the sum of its parts.
We have outlined the best practices for a novel website design in the digital marketing process as comprehensively as possible. However, if you are still confused about how to proceed, don’t worry—we have you covered! Our expert designers at JanBask Digital Design have trained themselves through experience to design websites for maximum engagement and conversions. If you agree that work experience is the best master instead of a rote-learned bookish tutorial, we encourage you to contact us immediately! We’ll provide custom plans and pricing suited to your requirements, regardless of scale and maturity.
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