Programmatic advertising enables real-time bidding on ad impressions, allowing advertisers to bid on and purchase ad inventory in milliseconds.
Advertisers can target their ads with a high degree of granularity. This includes demographics, behavior, location, device type, and more.
Advertisers set their campaign parameters, budgets, and targeting criteria, and the technology takes care of the rest.
It leverages data from various sources, including first-party, third-party, and behavioral data, to make informed decisions about ad placements.
Advertisers can create dynamic ads that change in real-time based on user behavior or context.
Programmatic platforms provide detailed insights into campaign performance, allowing advertisers to track key metrics.
Advertisers have control over their budgets and can set spending limits to ensure they don't exceed their financial constraints.