Maximize your reach by posting at the right time! Learn the best strategies to optimize your Facebook posts.
The probability of engagement increases with time hence more people view your post. Time is of great importance!
Posts that target the morning part of the day (7-9 AM) beat posts that target work ending hours, for example, lunch break hours (12-3 PM).
Evenings are officially fritter free periods (6-9 PM). Whenever the sun goes down people become busy. Great engagement is witnessed at this period.
This is likely to occur mainly in some weekdays, around Wednesday and Thursday to be precise.
Weekdays generally perform better but there are always exceptions for some industries on weekends. Experiment posting at 12-1PM on Saturdays!
For global audiences, posting at the right local time is essential. Use time zone data to align with your audience.
Things like buffering are able to come in handy to even more when posting content at the most appropriate time since your audience is alive.
Test the results of the different times of posting. Make further changes and improvements based on the reacting behavior of your audience.