Step-by-Step Guide to Writing Engaging Press Releases That Capture Attention and Drive Results
It is paramount to write a few words and compose a news headline, which is sharp, easy to understand, and keeps readers’ interest.
Introduce the subject matter and start with answering the questions’: who, what, when, where and why.
Lead with substance; plan the core message of the article and stick up to journalistic ethics i.e. no space for nonsense.
Use quotes from people, who are relevant to the story so that by the end, the press release feels like an actual human being wrote it.
Do not exceed 500 words. All main messages should be included just in fewer words.
Preserving a formal, business manner ensures that a press release is taken seriously by the intended audience.
Use relevant keywords in your press release to enhance your chances of getting higher traffic from search engines.
Provide adequate contact information of journalists or any other audience who may wish to follow up on the offered information.
Add images, videos, infographics, etc. to your press release in order to make it more interesting and more likely to be shared.